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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Hyundai Genesis sedan recall swells to 43,500

Hyundai is expanding a recall we reported on a few weeks back regarding some 2009 to 2012 Genesis Sedans. In our earlier post we mentioned some 40,000 units were affected, but that only 27,500 were covered under the original, voluntary recall.
Now, the recall has grown, according to the National Highway Traffic Safety Administration, with Hyundai asking the owners of 43,500 affected vehicles to report in for service. The issue relates to brake fluid that doesn't prevent corrosion of the hydraulic electronic control unit, a problem that has led to 23 complains, a documented crash for one owner and another owner losing control of their vehicle.
Owners of the affected sedans are being notified by Hyundai and asked to report to dealers to have the brake fluid replaced. Naturally, the work will be done free of charge. Take a look below for the official NHTSA bulletin.

Hyundai brings in John Pangilinan for SEMA-bound Genesis Coupe

There's little question that Hyundai has emerged as a tuner's favorite, and few have pushed the limits quite like John Pangilinan. The SEMA stalwart is known for turning out candy-colored Korean tuning jobs, and has now teamed up with Hyundai for this bright blue Genesis coupe.
Set to debut next month in Vegas, the JP Edition Genesis Coupe features flared fenders designed by Jon Sibal, a carbon aero kit and custom headlights, topped off by by an Atlantic Blue metallic paint job with custom graphics. But that's just what you can see. Under the hood, the JP Genesis packs an AEM cold air intake, ARK Performance exhaust, turbo downpipe, KW coilover suspension, Whiteline sway bars, ARK strut, 19-inch forged alloys, Toyo rubber and Brembo brakes.
Inside it's got Recaro buckets, a racing harnesses, GoPro camera, Alpine sound system and Katzkin suede and leather upholstery. The finished package will be on display at SEMA, but in the meantime you can scope out the full details in the press release below.