2014 Hyundai Tucson Se on 2040-cars

Auto blog

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

2016 Hyundai Veloster Turbo gets 7-speed DCT, Rally Edition model

The Hyundai Veloster lineup gets a little sweeter for 2016, with the Korean automaker showing off a host of new upgrades here at the 2015 Chicago Auto Show. Most significantly, the Turbo model gets a brand-new, seven-speed, dual-clutch transmission. Elsewhere in the lineup, there's a new Rally Edition model, and even the base, naturally aspirated Veloster gets a few tweaks. Hyundai will only offer 1,200 examples of its limited edition Veloster, pictured at right. Based on the Turbo R-Spec, the Rally Edition adds more performance-tuned suspension, 18-inch Rays lightweight wheels, faux carbon fiber aero accents, unique badging, and a brand-new matte blue paint job. The limited-production Veloster will arrive at dealers in May. In addition to a seven-speed DCT, the Veloster Turbo gets a new wheel design, redesigned seats, and a new look to the gauge cluster. Non-turbo Velosters get a spiffy new 17-inch wheel design, and optional black seats with yellow accents. Have a look at the refreshed Veloster range in the gallery above, and look just below for all the details in the company's press blast. New Rally Edition Model Adds both Dynamic and Aesthetic Upgrades to Turbo R-Spec Model CHICAGO, February 13, 2015 – Hyundai unveiled a new Rally Edition, coupled with significant design, dynamic and connectivity enhancements to its Veloster coupe at the Chicago Auto Show today. The Veloster Rally Edition builds upon Veloster Turbo R-Spec enthusiast credentials, with a more performance-focused suspension, RAYS® lightweight wheels with wide 225/40R18 tires, carbon-fiber-look aero accents, unique badging and floor mats. The Rally Edition is a limited production run planned for 1,200 units, all in a stunning Matte Blue paint, guaranteeing exclusivity to its enthusiast owners. 2016 Veloster will be available at dealers in May 2015. In addition, the 2016 Veloster Turbo model now offers a performance-oriented 7-speed dual-clutch transmission (DCT), a new machined-finish turbo-exclusive wheel design, a sportier seat design, enhanced electroluminescent gauge cluster and black headliner. The Veloster non-turbo receives a new 17-inch wheel design and available black seats with yellow accents. Also for 2016, all Veloster models offer a revised hood appearance without vent accents, a dark gray grille surround, 10mm-wider tires fitted to all 18-inch wheels, and new audio/navigation system functions (HD Radio®, Apple Siri®, and next-generation Blue Link®).

Hyundai readying Juke rival with 'edgy, dynamic styling' for 2017

Love it or hate it, the Nissan Juke has drawn attention to itself and to its maker. Little wonder, then, that Hyundai wants to follow a similar formula.
According to our compatriots over at Edmunds, Hyundai has a whole raft of new products in the works - as you'd expect from the world's fourth-largest automaker - including replacements for the current Tucson and Elantra sometime next year, but also a subcompact crossover to target the Juke, not to mention tiny softroading rivals like the forthcoming Chevrolet Trax. Details at this point are few and far between, but it appears Hyundai is committed to making it as zany as the Nissan it will target. The Korean automaker revealed the Curb concept (pictured above) along similar lines at the 2011 Detroit Auto Show.
Hyundai Motor America CEO Dave Zuchowski tells Edmunds not to expect a mini Tuscon, but to "Think of maybe something that looks like a Juke or something that has edgy, dynamic styling." Considering how off-the-map Hyundai went with the Veloster and its unconventional array of doors, we know the Korean automaker can think outside the box for this Gen-Y crossover. Whether the edge tiny CUV market has space for more than the Juke, however, is another matter. One way or another, look for the tiny Korean crossover to arrive sometime in 2017.