2014 Hyundai Tucson on 2040-cars

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Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.

Reader Spy: 2012 Hyundai Accent hatchback caught napping

2012 Hyundai Accent hatchback - Click above for high-res image gallery
Eagle-eyed Autoblog reader James spotted a camouflaged compact hatchback sitting in a parking lot in South Korea the other day, and fortunately for us, he had a camera with him. At first glance, this is obviously a new Hyundai based on the upward sweeping crease along the side that is characteristic of Hyundai's new 'fluidic sculpture' design language.
Closer examination indicates that this is almost certainly the five-door hatchback version of the new Verna/Accent that debuted at the Beijing Motor Show in April. The wheels are the same as the ones we saw on the Verna and the side crease extends ahead of the door cut-line which differs from the Elantra that debuted a week later at the Busan show in Korea.

China, meet Hyundai's new Mistra sedan

If there was no Hyundai badge, the front end styling of the Korean automaker's new China-only Mistra sedan could have fooled us into thinking it was a refreshed Nissan Altima. Walk around for profile and rear-end views, and we can see more than a bit of Azera in the newest Hyundai, too.
But the Mistra is indeed made for the Chinese market, Carscoops reports, and with a 185.6-inch length, 109.1-inch wheelbase and 71.7-inch width, in size it slots right between the Elantra and Sonata sedans. On the outside, the Mistra maintains Hyundai design cues but loses some of the swoopy styling employed on the Elantra and Sonata for more straight lines and angles.
The Mistra carries its more-restrained-than-Sonata looks to the interior, where occupants will be pleased to find brushed aluminum-look accents on the dashboard, some nice-looking wood trim (if that's your thing) and an easy-to-read instrument cluster with a digital center readout, similar to that in the Genesis sedan.