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Auto blog
Facelifted Genesis G70 spied in new photos
Mon, May 4 2020The updated Genesis G70 was spotted testing on the road in Europe, and spy photos shared with Autoblog depict a prototype wearing significant camouflage that could be hiding some big updates to Hyundai's luxurious newcomer. Mid-cycle refreshes are often nip-and-tuck affairs, but the extent of the coverings on this prototype suggest that Genesis has more in store for its compact luxury sedan than a fresh set of LEDs and some delicately re-drawn bumpers. According to our spies, there may even be revisions to the materials used in the unibody and exterior panels to reduce weight and improve both efficiency and performance. The sedan's manual transmission is expected to live on for at least another model year, but whether it will carry over to the face-lifted model remains to be seen. While both the head- and taillights on this prototype do appear to be new, we expect the G70's list of updates to be far more comprehensive, including updated powertrains and chassis updates. One of Hyundai's latest generation of turbocharged four-cylinders making at least 290 horsepower and 310 pound-feet of torque is even rumored to be making an appearance. Currently, the four-cylinder engine in the G70 makes 252 hp and 260 lb-ft. Based on Hyundai's estimates for the Sonata N-Line, the G70 could be getting a boost of nearly 40 horsepower and 50 pound-feet of torque. Those numbers might be conservative, as the G70's rear-wheel drive platform will take more readily to extra power than the Sonata's front-wheel drive setup. Increased power from the turbo four would make the 365-horsepower, twin-turbo 3.3L V6 less of an upgrade, but we suspect Hyundai will massage the 6's output to keep the natural order of things intact. Related Video:
Krafcik says US Gov. shutdown is slowing Oct. auto sales
Tue, 15 Oct 2013The government shutdown is eroding consumer confidence in the auto market, says John Krafcik, CEO of Hyundai's US sales unit, and could lower October sales by as much as 10 percent, Automotive News reports. "It's that anxiety that keeps customers, potential buyers, on the sidelines when making a big purchase like an automobile," Krafcik says, adding that industry sales could be off by five to 10 percent in October compared to September.
The fourth quarter, which started October 1, usually consists of increased auto sales as dealerships clear their lots to make room for the next year's models. Leading up to the fourth quarter this year, the auto industry was doing well in the fragile, recovering US economy, although September deliveries decreased by 4.2 percent, due in part to this year's Labor Day sales being recorded for August.
To help its customers, Hyundai announced it is deferring new-car loan and lease payments for furloughed federal workers until they're called back to work and also offering them a three-month payment deferral if they buy a new Hyundai in October. "We have already had requests from over a thousand people to have their payments deferred," Krafcik says.
VW planning to push Hyundai for World Cup eyeballs
Tue, 22 Apr 2014Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.