2012 Hyundai Tucson Gls Sport Utility 4-door 2.4l on 2040-cars

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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai, Los Angeles Times and Consumer Reports in fuel economy skirmish?

On Wednesday, Consumer Reports issued a story taking umbrage with the auto industry's move toward smaller, turbocharged engines, noting its own testing revealed that many such powerplants fail to deliver their promised fuel economy numbers. The story covered a variety of domestic and foreign automakers, with Ford and Chevrolet featuring prominently in the discussion. Hyundai was also mentioned for its Sonata Turbo, but the Korean automaker's family sedan came within one observed mile per gallon of its EPA ratings in CR's test, and its normally aspirated 2.4-liter counterpart actually beat its combined EPA ratings, 27 mpg to 26.
Good news for Hyundai, right? The automaker was so pleased with its report card that it sent out a small statement to a handful of news outlets including Autoblog, reading in part:
"We at Hyundai believe that Consumer Reports real-world average fuel economy testing results and EPA combined fuel economy results should correlate, and in fact do correlate nicely for some brands. Among all brands, Hyundai does particularly well in this correlation, with no high-volume brand having a better correlation between EPA combined and Consumer Reports real-world fuel economy."

2019 Hyundai Santa Fe shows off in four video teasers

Hyundai is ready to turn the lights on the 2019 Santa Fe, and in at least one case, that's the literal state of affairs. The PR folks at the carmaker's Korean HQ released four teaser videos, one of them a commercial demonstrating a few of the tech bits in the coming crossover such as Safe Exit Assist. That driver aid notifies occupants about to exit the vehicle when there's another vehicle approaching from behind, and will temporarily lock the doors to keep passengers from wrecking doors, vehicles, or themselves. The other three vids highlight details throughout the Santa Fe's brand new bodywork, one of them devoted to the fourth-generation vehicle's lighting signatures. When Hyundai goes totally public with the crossover on February 21, we look forward to finding out which lights do what. Beyond that, we'll look to see if this split design lasts longer than the related aesthetic on the resurrected Jeep Cherokee. Elsewhere on the Santa Fe, we see there'll be multicolored digital dash gauges, the option of quilted seat inserts, and a set of dual rectangular exhaust tips. Hyundai's managed to keep most of the Santa Fe's secrets ... secret, but we do know the 2019 model brings a larger footprint and more interior room. Tech goodies should include Rear Cross-Traffic Alert with integrated automatic braking, a Rear Occupant Alert that reminds a departing driver not to forget any precious cargo in the back seat, and some semi-autonomous assistance features. There have also been rumors that Hyundai will do more with this model to differentiate the three-row version from the two-row Santa Fe Sport. The first dose of real info comes on Wednesday, the public reveal goes down at next month's New York Auto Show. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.