2011 Hyundai Tucson Limited on 2040-cars

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Hyundai sued in Korea over inflated fuel economy claims

Hyundai remains in hot water in its home market after the South Korean Ministry of Land, Infrastructure and Transport alleged that the country's largest automaker, along with Ssangyong, misstated fuel economy numbers on some of its crossovers. Now, though, the country's consumers are going after Hyundai, with a lawsuit from 1,500 Santa Fe owners.
The suit was filed in Seoul Central District Court by a firm called Yeyul. Its spokesperson, Kim Woong, said the suit was a sign that angry consumers could go after the manufacturer if they're wronged by a company's product.
"It is essential that as many affected consumers as possible take part in this lawsuit to show not just the carmaker but the rest of the companies in Korea that you can get a red card if you mess with your customers," Kim told Bloomberg.

This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Hyundai prices three-row Santa Fe from $28,350*

Each extra inch in the wheelbase of the six- and seven-passenger 2013 Hyundai Santa Fe, compared to the five-seat Santa Fe Sport, will cost you $1,000. The larger version of Hyundai's new people carrier is 3.9 inches longer, and whereas the Santa Fe Sport was priced at $24,450, the roomier Santa Fe comes in four flavors that start at $28,350 for the front-wheel drive GLS version. Adding all-wheel drive to the GLS tacks on another $1,750, stepping up to the front-wheel Limited takes you to $33,100, the all-wheel drive Limited topping things out at $34,850. For the true price, you'll need to add *$845 to those prices for freight.
The base price is the same as Hyundai's previous seven-seater option, the Veracruz, slapped on a vehicle with much better looks and more features. Compared to the Santa Fe Sport, the six- and seven-passenger option has 8.5 extra inches in overall length, 1.9 extra inches of second-row legroom and that third row of seating in its hind quarters. The second row can be had as a traditional bench or captain's chairs on the Limited. Under the hood is the same 3.3-liter direct-injection V6 with 290 horsepower and 252 pound-feet of torque, mated to a six-speed Shiftronic transmission, and the same EPA estimated 25 highway miles per gallon for the FWD version.
You also get extra standard amenities like a 115-volt socket, power liftgate and rear-seat climate controls. Check out the press release below to find out all about them.