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2011 Hyundai Sonata being recalled for power steering failure

The Basics: Hyundai will recall 173,000 units of the 2011 Sonata with production dates between December 11, 2009 and October 31, 2010. The Problem: Damage to the electric power steering circuit board can cause a loss of power steering assist. Accidents/Injuries: None reported. The Fix: Dealers will replace the EPS control unit. If you own one: Hyundai will start the recall May 30. Contact Hyundai customer service for more details. If the power steering does fail, the vehicle will still be steerable but it will require additional effort. RECALL Subject : Loss of Electric Power Steering Assist Report Receipt Date: APR 05, 2016 NHTSA Campaign Number: 16V190000 Component(s): STEERING Potential Number of Units Affected: 173,000 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI SONATA 2011 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor Company (Hyundai) is recalling certain model year 2011 Sonata vehicles manufactured December 11, 2009, to October 31, 2010. In the affected vehicles, the Electronic Power Steering (EPS) circuit board may be damaged and result in a loss of power steering assist. CONSEQUENCE: With a loss of power steering assist, extra steering effort will be required, especially at lower speeds, increasing the risk of a crash. REMEDY: Hyundai will notify owners, and dealers will replace the EPS control unit, free of charge. The recall is expected to begin May 30, 2016. Owners may contact Hyundai customer service at 1-855-371-9640. Hyundai's number for this recall is 143. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Hyundai Kona crossover factory grinds to a halt ahead of U.S. launch

SEOUL — Hyundai workers in South Korea have stopped building the Kona sport utility vehicle this week ahead of its U.S. launch at the L.A. Auto Show — a protest against what the automaker's labor union says are plans to trim assembly-line headcount. The union, which is also in annual talks with management over pay, warned that a wider strike was possible. Hyundai has been in discussions with its labor union since October on production plans for the Kona, a key model that it hopes will reverse a U.S. sales slump. The union contends that the automaker wants to introduce more automation and outsource more assembly of key sections to part makers — plans that it is vehemently opposed to. Hyundai management argues that the union is making "irrelevant demands" such as requests for extra windows in the factory as part of the production discussions. The automaker's decision to start production of the Kona on a new assembly line was made without consultation with the union and was unacceptable, union leader Ha Boo-young said in a statement, adding that a wider strike was possible "should there be another provocation by management." The move comes ahead of a planned unveiling of the U.S.-production version of the Kona at the Los Angeles Auto Show on Wednesday, with U.S. sales slated to begin early next year. The Kona is currently sold in South Korea, where it has proven to be a popular model, as well as Europe. The two days loss of production so far this week is equivalent to 1,230 vehicles, Hyundai said. Hyundai Motor President Yoon Kap-han said it was regrettable that the labor union was disrupting production for a high-demand model at a time when most of its plants were "suffering from the worst sales slowdown." Hyundai Motor's global sales fell 6 percent from January to September compared with the same period a year earlier, as a limited number of SUV models hurt sales in the U.S. market and a diplomatic row between Seoul and Beijing hurt sales in China. Reporting by Hyunjoo JinRelated Video: Featured Gallery 2018 Hyundai Kona: LA 2017 View 13 Photos Related Gallery 2018 Hyundai Kona View 20 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Plants/Manufacturing LA Auto Show Hyundai Crossover SUV 2017 LA Auto Show autoworkers