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Hyundai Veloster Turbo BTR Edition goes demonic at SEMA

Just a few days after Halloween, Blood Type Racing's custom Hyundai Veloster Turbo R-Spec is bringing a demonic look to the SEMA Show in Las Vegas on Nov. 3. This mean little hatchback sports some sinister carbon black paint with crimson accents all around, and a set of red projector headlights top off the devilish details. What's happening under the hood is pretty fiendish, too. The BTR Edition Veloster starts with Hyundai's 1.6-liter four-cylinder, but it's strengthened with parts like forged connecting rods and pistons. The company then adds a high-boost Garrett turbo and retuned ECU. The result is over 500 horsepower to go like a bat out of hell. Beyond the wicked black-and-red aesthetic, Blood Type Racing also fits a carbon-fiber wide body kit, complete with crimson canards at the front corners. Inside, the interior is replaced with a four-point roll cage and racing bucket. The driver can still enjoy some music thanks to a suite of Rockford Fosgate speakers. The Veloster BTR Edition joins a growing slate of custom Hyundais at SEMA this year. In addition to this hellacious hot hatch, there's also a 500-hp Genesis Coupe and a 700-horsepower Tucson. BLOOD TYPE RACING RETURNS TO SEMA, BRINGING ALONG A SINISTER VELOSTER TURBO FOUNTAIN VALLEY, Calif., Oct. 7, 2015 – Blood Type Racing Inc., the renowned Chicago-based tuner known for his extreme take on Korean vehicles, has revealed its Veloster Turbo R-Spec built for SEMA. The BTR Edition Veloster has an evil twist, designed to look as though it just switched over to the dark side. The car will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. The vehicle's evil appearance began with a "Carbon Black" paint job, accented with a red racing stripe running from the front splitter up onto the hood. A carbon fiber wide-body kit gives the car a muscular, more aggressive stance, and front-mounted aero canards, front splitter and a rear deck spoiler provide down force at speed. Red accents on the custom SSR three-piece wheels, along with red projector "demon eye" headlamps add a final demonic touch to the vehicle's exterior. Using the Veloster's 1.6-liter "Gamma" four-cylinder as a starting block, BTR added new cylinder sleeves, a high-boost turbocharger from Garrett, and custom connecting rods and pistons.

Ex-Hyundai CEO Krafcik joins TrueCar board amidst IPO plans

Former Hyundai Motor America CEO John Krafcik has had a tumultuous year. Last June, he won the Automotive Executive of the Year from DNV Business Assurance. Then in December, he suddenly announced he was stepping down from his leadership role at the Korean automaker on January 1, with some suggesting it was because the company's sales growth was too far below forecasts. Now, it looks like the exec has landed a new role on the board of directors of online car shopping website TrueCar.
According to The Wall Street Journal, Krafcik's role will be to build relationships with automakers and dealers, but the job at TrueCar won't be full time. Since leaving Hyundai, Krafcik has also been doing consulting work in Silicon Valley. "It's helped me understand what I might want to do, full, full time. I am just taking things at the appropriate pace," he said to the Journal.
Krafcik, who is widely considered one of the industry's top executives, took the helm at Hyundai America in 2008 and led it to an increase in sales and market share. He was with the company when it won North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively.

2017 Hyundai Elantra arrives with a host of upgrades [w/video]

We got a great idea of the 2017 Hyundai Elantra's styling when the company revealed it for the South Korean market a few months ago. Now, the US-spec car arrives at the LA Auto Show. The shape is just as expected, but Hyundai has new powertrains and tech in store, too. Hyundai designers simplified the Elantra's look for the latest generation. The sedan's nose now flows down to a hexagonal grille with horizontal slats, and squinting headlights flank it on each side with vertical LED running lights underneath. The new lower air dam leads air to wheel curtains that help lower wind resistance. The profile lacks the heavy sculpting of the current model, but a subtle character line sweeps up across the side for some visual interest. Narrow taillights stretch horizontally across the trunk. Even with the aesthetic changes, the overall size only expands slightly: length grows 0.8 inches to 179.9 inches, width increases an inch to 70.9 inches, and the wheelbase remains 106.3 inches. The interior features a more horizontal layout with metallic trim that runs across the dashboard. There are two infotainment choices beyond the base stereo. A seven-inch Display Audio system includes a rearview camera, and an eight-inch setup also has navigation. Both support Android Auto. Most trims of the 2017 Elantra feature a 2.0-liter four-cylinder that runs on the Atkinson cycle, and it produces an estimated 147 horsepower and 132 pound-feet of torque. Hyundai expects fuel economy ratings of 29 miles per gallon city, 38 mpg highway, and 33 mpg combined with the six-speed automatic. The company also offers a six-speed manual only on the SE trim. The Elantra Eco arrives in spring 2016 with a 1.4-liter turbocharged four cylinder with 128 hp and 156 lb-ft and a seven-speed dual-clutch gearbox. The brand estimates 35 mpg combined with that combo. A much stronger platform is beneath the upgraded design. The Elantra now uses 53 percent advanced high strength steel compared to 21 percent before, and the change allows torsional rigidity to increase 29.5 percent. The engineers also work to improve NVH wherever possible with improvements like a hood insulator, thicker glass, sound-absorbing material, and plastic and rubber bushings for the front subframe. Drivers can order a plethora of driver assistance and safety tech for the 2017 Elantra including Automatic Emergency Braking, Lane Keep Assist, adaptive cruise control and Blind Spot Detection.