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Hyundai teases HCD-14 concept ahead of Detroit debut

As is the case ahead of any major auto show, we're expecting to see a plethora of leaked information or teased images before next week's Detroit Auto Show, and Hyundai is already giving us something pretty exciting to look forward to. Shown above in this shadowy teaser is the HCD-14 Concept, which the automakers says gives a "glimpse into future Hyundai premium vehicle design."
Based on the shape of the headlights and the sloping roofline, this image matches up quite well with some spy shots we saw last month reported to be the next-generation Genesis sedan. It also bears more than just a striking resemblance to Kia's new flagship sedan, the Quoris. Either way, we approve. Aside from the car's appearance, Hyundai is also promising "advanced 3-D gesture-based technology controls" inside the car as well as a sportier driving dynamic.
This is all we have to work with right now, but we'll have all the coverage for this new Hyundai and everything else on display at the auto show kicking off a week from today.

Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury

Hyundai recalls 205,000 Elantras for possible power steering failure [UPDATE]

UPDATE: Autoblog reached out to Hyundai spokesperson Jim Trainor for more information about this recall. He let us know via email: "Owners will be notified beginning in the second quarter." Also, there have been "no accidents, injuries nor fatalities," as a result of this issue. Hyundai is recalling 204,768 examples of the 2008-2010 Elantra sedan and 2009-2010 Elantra Touring because of possible failure of the electrically assisted power steering. The problem in these vehicles is that the ECU for the power steering can "sense a discrepancy in the steering input signals and, as a result, disable the steering power assist," according to documents submitted to the National Highway Traffic Safety Administration. If this happens, then drivers could suddenly experience a more difficult time driving the Elantras. According to a chronology submitted to NHTSA (that you can read in full as a PDF, here), Hyundai first became aware of this problem in 2010 and issued a TSB for it in 2011. At that time, just 0.25 percent of sedans and 0.36 percent of Touring models were shown to have the fault. However by October 2014, the issue had gotten worse, and 1.3 percent of four-doors and 1.9 percent of the hatchbacks were exhibiting it. The automaker believed that by maintaining manual steering the vehicles were still within the law, but "the industry has increasingly handled similar issues through safety recalls." In most cases, turning the ignition off and then back on rectifies things, but to fix this, Hyundai is updating the power steering control unit on these models. RECALL Subject : Electric Power Steering Assist may be Disabled Report Receipt Date: FEB 23, 2015 NHTSA Campaign Number: 15V100000 Component(s): STEERING Potential Number of Units Affected: 204,768 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI ELANTRA 2008-2010 HYUNDAI ELANTRA TOURING 2009-2010 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2008-2010 Elantra vehicles manufactured June 1, 2008, to April 30, 2010, and 2009-2010 Elantra Touring vehicles manufactured November 1, 2008, to April 30, 2010. The electronic power steering (EPS) electronic control unit (ECU) may sense a discrepancy in the steering input signals and, as a result, disable the steering power assist.