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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Hyundai launches Blue Link update for smartwatches

Hyundai released an update for its Blue Link app last week that makes it work through smartwatches. The app is downloaded through Google Play and works with Android Wear watches. A version that's compatible with Apple smartwatches is under development, and Hyundai expects to launch it soon after the Apple Watch launches April 24, a spokesman said. The Blue Link smartwatch app was revealed this year at the Consumer Electronics Show. Features include remote engine start and stop capabilities, remote door locking and unlocking, the ability to honk the horn and flash the lights and a function to call roadside assistance. All of the features can be done through voice commands. Hyundai's smartwatch app will work with cars equipped with first and second generations of Blue Link. The smartwatch app is a companion feature, and it needs to be paired to the owner's smartphone that has the Blue Link app. Blue Link launched on the 2012 Sonata and rolled out across Hyundai's lineup in 2013. The second-generation system is available on the 2015 Genesis, Sonata and Azera. "Blue Link subscribers and gadget lovers will appreciate a more convenient way to interact with their Hyundai vehicles," Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America, said in a statement. HYUNDAI BLUE LINK SMARTWATCH APP AVAILABLE FOR DOWNLOAD ON GOOGLE PLAY Android Wear Can Remote Start Your Hyundai * Smartwatch App Compatible with First and Second Generation Blue Link Equipped Hyundai Models * Commands Work with Voice Recognition FOUNTAIN VALLEY, Calif., Mar. 4, 2015 – Today Hyundai owners no longer need to fish out a phone from a pocket or purse to remote start, lock or unlock their car using Blue Link(tm). They also won't need to look down at a phone to find their car in a crowded parking lot if they can't remember where they parked after a sold out sporting event or a business trip. This is because Hyundai has launched its Blue Link smartwatch companion app to help owners with these tasks. The latest Blue Link app update on Google Play now includes the smartwatch companion app for Android Wear. The Blue Link smartwatch app will be available for the Apple Watch shortly after its release. "Blue Link subscribers and gadget lovers will appreciate a more convenient way to interact with their Hyundai vehicles," said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America.