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2017 Hyundai Elantra arrives with a host of upgrades [w/video]

We got a great idea of the 2017 Hyundai Elantra's styling when the company revealed it for the South Korean market a few months ago. Now, the US-spec car arrives at the LA Auto Show. The shape is just as expected, but Hyundai has new powertrains and tech in store, too. Hyundai designers simplified the Elantra's look for the latest generation. The sedan's nose now flows down to a hexagonal grille with horizontal slats, and squinting headlights flank it on each side with vertical LED running lights underneath. The new lower air dam leads air to wheel curtains that help lower wind resistance. The profile lacks the heavy sculpting of the current model, but a subtle character line sweeps up across the side for some visual interest. Narrow taillights stretch horizontally across the trunk. Even with the aesthetic changes, the overall size only expands slightly: length grows 0.8 inches to 179.9 inches, width increases an inch to 70.9 inches, and the wheelbase remains 106.3 inches. The interior features a more horizontal layout with metallic trim that runs across the dashboard. There are two infotainment choices beyond the base stereo. A seven-inch Display Audio system includes a rearview camera, and an eight-inch setup also has navigation. Both support Android Auto. Most trims of the 2017 Elantra feature a 2.0-liter four-cylinder that runs on the Atkinson cycle, and it produces an estimated 147 horsepower and 132 pound-feet of torque. Hyundai expects fuel economy ratings of 29 miles per gallon city, 38 mpg highway, and 33 mpg combined with the six-speed automatic. The company also offers a six-speed manual only on the SE trim. The Elantra Eco arrives in spring 2016 with a 1.4-liter turbocharged four cylinder with 128 hp and 156 lb-ft and a seven-speed dual-clutch gearbox. The brand estimates 35 mpg combined with that combo. A much stronger platform is beneath the upgraded design. The Elantra now uses 53 percent advanced high strength steel compared to 21 percent before, and the change allows torsional rigidity to increase 29.5 percent. The engineers also work to improve NVH wherever possible with improvements like a hood insulator, thicker glass, sound-absorbing material, and plastic and rubber bushings for the front subframe. Drivers can order a plethora of driver assistance and safety tech for the 2017 Elantra including Automatic Emergency Braking, Lane Keep Assist, adaptive cruise control and Blind Spot Detection.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

2016 Hyundai Sonata Hybrid starts at $26,825

The pieces are coming together for exactly what's on offer in the 2016 Hyundai Sonata Hybrids. We were able to drive the regular gas-electric and plug-in hybrid versions and were impressed with the feel behind the wheel, but before you know the price, it's tough to tell if the car makes any real sense. While the price for the PHEV is still shrouded in mystery, we at least now know how much it'll cost for the non-plug Sonata hybrid: $26,825, including $825 for destination. That's the same as the 2015 hybrid model. For comparison, the 2016 Ford Fusion Hybrid starts at $25,675 and the 2015 Honda Accord Hybrid comes in at $30,125. That's the base cost, which gets you the cloth interior and projector headlights. The 2016 Sonata Hybrid Limited starts at $30,100 ($900 more than before), which ups the 16-inch alloy wheels to 17-inch alloys and magically turns the interior to leather and the headlights to HID Xenon. If you want 60/40 split-folding rear seats, you'll need to opt for the Limited version. You can also tack on the Limited Ultimate Package for $4,500. The Limited Ultimate Package further improves the car's safety (with lane departure warning and forward collision warning) and sound (with the Infinity premium audio system). The LUP also adds a panoramic sunroof and an eight-inch nav system. Overall, there are seven exterior colors and five interior options. The PHEV price has not yet been announced, but whatever it is, Hyundai has said it expects the car to qualify for a $4,919 tax credit from the federal government. Related Video: Featured Gallery 2016 Hyundai Sonata Hybrid: First Drive View 25 Photos News Source: HyundaiImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Hyundai Hybrid Sedan