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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Recharge Wrap-up: Alguersuari out for Formula E season 2, hydrogen range test video

A pair of hydrogen proponents drove a Hyundai Tucson Fuel Cell 1,480.73 miles in 24 hours. Arnt-Goran Hartvig and Marius Bornstein, nicknamed The Viking and The Scientist, drove a 186-mile route in Germany repeatedly as many times as they could over the course of a full day to set the distance record. The advantage of short refueling times for the hydrogen vehicle helped the duo spend more time on the road. See the video above, and read more from Hybrid Cars. Jaime Alguersuari will miss the second season of Formula E. His license was suspended after fainting at the end of the Moscow ePrix, and he is still waiting for a diagnosis. "During the month of July I underwent several tests for which there has not been a medical resolution and I am still waiting for the final diagnosis," says Alguersuari. "For this reason I need to announce that, unfortunately, I will not be able to take part in the FIA Formula E Championship for the 2015/16 season with my team DS Virgin Racing." The former Formula 1 driver will make an announcement about his future in September. Read more at Autosport. Jeb Bush has come out against the Renewable Fuel Standard. In an interview in an Iowa Falls Dairy Queen, the Republican presidential hopeful gave his opinion about the ethanol mandate. "The best way to get to energy security, in my mind, is letting the markets work," says Bush. "So the RFS has had great success, and over a period of time I think it has to be phased out." Ditching the ethanol mandate could hurt Bush in the important corn-growing state of Iowa, though he thinks his record as Florida governor will help his status with voters. Read more at Grist, and from KCCI.

Hyundai Genesis sedan recall swells to 43,500

Hyundai is expanding a recall we reported on a few weeks back regarding some 2009 to 2012 Genesis Sedans. In our earlier post we mentioned some 40,000 units were affected, but that only 27,500 were covered under the original, voluntary recall.
Now, the recall has grown, according to the National Highway Traffic Safety Administration, with Hyundai asking the owners of 43,500 affected vehicles to report in for service. The issue relates to brake fluid that doesn't prevent corrosion of the hydraulic electronic control unit, a problem that has led to 23 complains, a documented crash for one owner and another owner losing control of their vehicle.
Owners of the affected sedans are being notified by Hyundai and asked to report to dealers to have the brake fluid replaced. Naturally, the work will be done free of charge. Take a look below for the official NHTSA bulletin.