2003 Hyundai Tiburon Base Coupe 2-door 2.0l on 2040-cars

Auto blog

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Hyundai Tucson Adventuremobile ready for camping at SEMA

A troop of customized 2016 Hyundai Tucsons will be making their way to the company's SEMA Show display in Las Vegas, NV, this year, and now there'll be one more in attendance, too. Joining hardcore offroad and high-horsepower takes on the crossover is the Adventuremobile from tuner John Pangilinan for those that love the outdoors but still need a vehicle to commute to work during the week. The Adventuremobile has everything for a camping excursion. There's no worry about where to rest in the wilderness thanks to a roof-mounted tent that sleeps two, and solar panels keep electronics topped up. An LED light bar should mean no problems finding the perfect spot, either. Even the cabin is a comfy place for a drive to the campsite with an upgraded stereo and Katzkin leather upholstery. The crossover looks rugged thanks to a coat of army green paint, but this tuned Tucson keeps the rest of the mods fairly realistic for the average adventurer. For a little added ability offroad, there's a 1.5-inch suspension lift and Toyo Open Country A/T II tires on some Rays wheels. The powertrain also gets some small tweaks with some new plumbing by AEM and a Magnaflow exhaust. The whole package seems like a great tool for spending a weekend in the woods. JOHN PANGILINAN CREATES TUCSON ADVENTUREMOBILE FOR SEMA FOUNTAIN VALLEY, Calif., Oct. 19, 2015 – John Pangilinan, the renowned Southern California tuner known for creating vehicles that blur the lines between lifestyle and automotive, has released details on his 2016 Tucson SEMA build. Dubbed the "Adventuremobile," the vehicle blends Hyundai's new crossover platform with a passion for the great outdoors, perfect for the weekend getaway. The car will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. The "Adventuremobile" is just as home on the daily commute as it is lugging gear up into the mountains for the weekend out of town. Most obvious is the addition of a Treeline Tamarack roof-top tent, with ample room to sleep two campers, and Goal Zero solar panels to power all of their accessories. The exterior has been beefed up with the addition of an Aries bull bar and side steps, Rigid Industries LED lights, and the vehicle has been finished in a BASF army green paint scheme by Strasse Sport. A custom 1.5-in.

Hyundai, BMW and Ford win Concept Vehicle of the Year awards

More than two dozen jurors started with a pool of 23 concept cars introduced at the most recent Los Angeles, Detroit, Chicago, Toronto and New York auto shows, then pared it down to three winners in three categories for the twelfth annual North American Concept Vehicle of the Year Awards. The trophy-bearers are said to be those "vehicles most likely to shape the future of the automobile industry," and lead their classes in the Concept Car, Concept Truck and Production Preview divisions.
Hyundai had two cars as finalists for the Concept Car category, the competition boiled down to the Hyundai HCD-14 Genesis concept, Veloster C3 Roll Top, Honda EV-STER and the Toyota Corolla Furia. It won with the HCD-14 Genesis that was introduced at the Detroit Auto Show, a sharp sedan that sharply divided opinion between those who thought it was too much, those who thought it was too much Audi A7, and those who thought it was perfect. The award panel's judges, however, thought so much of it that it's got two awards in one sitting, not only taking concept car honors, but because it earned the highest overall score in the competition it also takes the crown for Most Significant Concept Vehicle of 2013.
The final selection in the Concept Truck category was down to the Ford Atlas, Kia Cross GT, Nissan Resonance and Volkswagen Cross Blue. The Ford Atlas took the silverware, after also winning the Eyes on Design award - shared with the Nissan Resonance - at the Detroit Auto Show where it was introduced.