1997 Hyundai Tiburon Fx Coupe 2-door 2.0l on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai Genesis gets stanced by Ark Performance for SEMA

Hyundai has yet another high-performance concept for the upcoming 2014 SEMA Show in November to join its 708-horsepower Sonata. For this one, Ark Performance is taking the Genesis Sedan and pumping up the output by supercharging its 5.0-liter V8, along with a mile-long list of other modifications to mix speed with added luxury.
Ark calls the tuner concept the AR550 in reference to taking the Genesis' standard 420 horsepower V8 and boosting it an extra 130 hp with a Rotrex supercharger to bring total output to 550 hp. The mill also benefits from a freer breathing intake and exhaust, new engine management and more.
All of that extra power would be nearly useless without upgrades elsewhere to handle it, and Ark has some big additions to include. The one-off rides on an air suspension system and stiffer front and rear sway bars. To bring things to a halt faster, larger brakes from Brembo replace the standard units.

2016 Hyundai Sonata Hybrid, PHEV gets conservative new look, more range

The plug-in hybrid middle ground between the 2015 Toyota Prius Plug-In (11 miles of EV range) and the 2016 Chevrolet Volt (50 miles) has long been the Ford domain. The Blue Oval has two plug-in hybrids with 20 miles of all-electric range, its 2015 Fusion and C-Max Energi Plug-in Hybrids. Entering this fray later this year will be the 2016 Hyundai Sonata Plug-In Hybrid, which will arrive with 22 miles of EV range and 93 MPGe. Hyundai made that announcement at the Detroit Auto Show this morning, saying that 22 miles is "farther than any other midsize PHEV sedan." Those zero-emission miles will come from a 9.8-kWh lithium polymer battery and a 50-kW electric motor. Once the pack runs out, Hyundai expects the PHEV to get 40 mpg combined (as well as 38 mpg city and 43 mpg highway) thanks to the gas-powered heart of the powertrain: a 154-horsepower, 2.0-liter Nu GDI four-cylinder engine that puts out 140 pound-feet of torque. When combined with the motor, the total system output is 202 horsepower. Hyundai is also showing off a non-plug Sonata Hybrid, which is expected to get a 10-percent fuel economy boost. The current version gets 38 mpg, combined, so that hints at around 42 mpg on the sticker when the car arrives in dealerships. The plugless model has to make due with a 51-hp, 38-kW electric motor that offers 151 pound-feet of torque and a net power rating of 193 horsepower. The two new Sonata Hybrid models have their own, more aerodynamic front and rear fascias as well as "purposefully unique wheels" that help drop the drag coefficient to just 0.24. The PHEV has a unique grille and a charge port on the front driver's side. Both models will arrive in dealerships later this year. Featured Gallery 2016 Hyundai Sonata Plug In Hybrid View 12 Photos Green Detroit Auto Show Hyundai Fuel Efficiency Hybrid Sedan