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Asian automakers still reluctant to use more aluminum

Tue, Jun 24 2014

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum

We visit Hyundai's Nurburgring test center

Tue, Sep 1 2015

Understanding the achievement and the message of Hyundai Motor Group having a European Technical Center at the Nurburgring might be easier if we look at what Hyundai has done in the US. In 1985 Hyundai Motor America set up shop in California. The first car sold here was the 1986 Excel, a rebodied Mitsubishi Mirage with a Hyundai interior treatment. This was the first Mirage, which also served as the Chrysler Colt in hatchback form and circled back as the Mitsubishi Precis so Mitsu could get around Japanese automakers' voluntary export quotas of the time. The Excel made such an impression on reviewers and buyers that in Car and Driver's 1986 review they wrote that "'astounding' is not too strong word" to describe the company's progress, and said, "Our guess is that Hyundai will be a major force in the US car market almost from the moment it opens its doors." Hyundai sold 168,882 Excels in the US in its first year, back when the Ford F-Series led all comers with 544,969 sales. That's what happened. The company sold 168,882 Excels in the US in its first year, back when the Ford F-Series led all comers with 544,969 sales, the Chevrolet Celebrity came second of all vehicles with 408,946 sales, the Honda Accord seventh with 325,004 sales. The Excel sold even better the following year, and the year after that. Three years on, buyers began to discover that one of the things the Excel did best was disintegrate. It's been called "fantastically crappy," Popular Mechanics would later say the Excel "deserved to fail," and they decomposed so thoroughly that you'll have a hard time finding one in any junkyard. Buyers got so allergic to the Flying H badge that sales declined for ten consecutive years. By 1999, when Hyundai's model range was four times larger than it had been in 1986 – Accent, Elantra, Sonata, Tiburon – the brand sold just 90,217 cars in the US. Two important things happened around that nadir. In 1998, as a way of reassuring potential customers, Hyundai became the first automaker to introduce a 10-year, 100,000-mile warranty. In 1999, Mong-Koo Chung became the CEO of Hyundai Motor Company, promoted from 11 years as CEO of Hyundai Motor Service, a role that put him in charge of global warranty claims. Having spent all those years of his life wading through that carnage, he swore when he took the top spot that he'd get the situation fixed. In 2014 the JD Power Initial Quality Survey ranked Hyundai the leading non-premium brand.

Hyundai i30 Fastback N revealed, but still not for the U.S.

Wed, Sep 26 2018

Hyundai just revealed a car that we won't get stateside, the i30 Fastback N. This four-door fastback gets the same N treatment as the i30 N hatchback, another fast Hyundai that isn't sold here. We all love a good hatchback, but the Fastback variant looks a bit more handsome and mature comparatively. It's hard not to like the lines, especially after hearing the loud, crackling exhaust that pops aggressively on the overrun. Just like the i30 N hatchback in Europe and the Veloster N we're getting here, the Fastback gets the 2.0-liter turbocharged four-cylinder with two power outputs available. The base N makes 246 horsepower and 260 pound-feet of torque, but the Performance package nets you 271 horsepower. It also has a temporary overboost feature that unleashes 279 pound-feet of torque for a limited period. It's almost the exact same power as the Veloster N, but that car is rated at 250 and 275 horsepower in its two trim levels. The Fastback N is said to get to 62 mph in 6.4 and 6.1 seconds respectively. A six-speed manual will remain as the only transmission offering for the time being. Hyundai hasn't officially mentioned it yet, but a video it released essentially confirms the presence of its electronic limited-slip differential for this car. We expect it to be offered as part of the Performance package like it is in the other N variants. The Fastback N is set to make its world debut at the 2018 Paris Motor Show, but Hyundai made an entertaining video of its World Rally Championship drivers racing about Denmark and released some preliminary info today. If you haven't heard the exhaust for any of Hyundai's N cars, then here's your chance; it's pretty awesome. View 26 Photos Featured video: Image Credit: Hyundai Paris Motor Show Hyundai Performance Sedan hyundai veloster n hyundai i30 n