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Hyundai beefs up HB20 R-Spec in Brazil

If you've been following the news from the Sao Paulo Motor Show, you'll likely have seen not only a series of new concept cars, but also a whole mess of production vehicles you never knew existed because they were developed specifically for the Latin American market. One of them is the Hyundai HB20.
Hyundai Brasil makes the HB20 in Sao Paulo for local consumption in three forms: there's the HB20 hatchback, HB20S sedan and HB20X crossover. It's the former which it has transformed into the R-Spec concept you see here.
Decked out in matte blue, the HB20 R-Spec concept packs an aggressively upgraded aero kit, extra cooling ducts, 17-inch alloys, LED headlights and an interior with leather trim and striped seats. Even if we don't know what's under the hood, it all looks pretty convincing, and makes us wish Hyundai would offer it Stateside as part of the Accent family with which it shares its underpinnings.

2015 Hyundai Genesis demonstrates safety with high-stakes blind tests

For better or worse, technology like adaptive cruise control, backup cameras, lane keeping assist and other safety features have revolutionized the way cars drive. Hyundai is proving just how advanced its assists are in a trio of new videos starring veteran stunt and race driver Rhys Millen.
Each video puts Millen behind the wheel of a 2015 Hyundai Genesis with all of its windows blacked out. He's challenged to prove the usefulness of the car's backup camera, lane assist and automatic emergency braking by making it through three dangerous situations while driving blind.
At about two-minutes each, the videos are quick to watch, even if the amount of danger Millen is ever really in seems somewhat questionable. The one titled The Gauntlet, which tests the backup cam to swinging transport containers, is probably the best of the bunch. Scroll down to watch all three videos and see how you think Hyundai's safety assists stack up.

Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.