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Watch Indian cars fail Global NCAP crash tests miserably

It's taken for granted that cars currently for sale in Western countries pass crash tests, and often merit four- or five-star safety ratings in NCAP or NHTSA tests. This is why these scores attained by Indian market cars are so galling: seven vehicles currently sold in India got zero stars in any category – a horrifying clean sweep. It is understandable that cars sold in a developing market are cheap and equipment levels are low, but acceptable crash safety is something that should be considered essential in all markets. The cars tested in the Global New Car Assessment Programme were Hyundai's Eon, Maruti Suzuki's Eeco and Celerio models, Mahindra's Scorpio SUV and several Renault Kwid models. All of the cars were manufactured in India for the Indian market, and the Mahindra Scorpio was the sole larger car. It was first introduced in 2002, with updates made in 2006 and 2014. Mahindra has long planned to export its vehicles to the United States, with the likeliest version a pickup variant of the Scorpio. Renault's Kwid crossover was tested in three versions. Initially, the Kwid was tested with and without airbags, and on both accounts it scored zero stars in adult occupant protection and two stars in child occupant protection. Renault strengthened the bodyshell and the crash tests showed the updated Kwid's structure did not collapse; still, it was rated unstable and that it couldn't withstand further stress. On closer inspection, the structural reinforcements were found to be done only on the driver's side of the passenger cell. Renault has confirmed more safety updates are on their way. "We welcome Renault's efforts to correct this and we look forward to testing another improved version with airbags. Renault has a strong record of achievement in safety in Europe and it should offer the same commitment to its customers in India", says Global NCAP's David Ward. "Global NCAP strongly believes that no manufacturer anywhere in the world should be developing new models that are so clearly sub-standard. Car makers must ensure that their new models pass the United Nations' minimum crash test regulations, and support use of an airbag." The airbag-equipped Kwid was the only model of the seven cars tested that was fitted with one. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This is how the Mahindra Scorpio performed. This content is hosted by a third party.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.