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Hyundai mulling four-door coupe model, V8 or V6 turbo for next Genesis Coupe

Hyundai is showing no signs of slowing down, with plenty of new product in the pipeline. This, according to a recent Automobile magazine interview with John Krafcik, CEO of Hyundai Motor America.
Krafcik admits the Korean automaker is considering adding a four-door coupe to its lineup, possibly sharing some design elements of the HCD-14 Concept (shown above in Detroit). The brand's flagship Equus luxury sedan will receive a mild refresh, bowing at the New York Auto Show, and an updated Sonata is expected to follow on its heels. The executive dismissed suggestions of an upcoming current-gen V8 Genesis Coupe, saying the present platform cannot accommodate a V8, but an eight-cylinder engine or a turbocharged V6 is a possibility for its eventual successor.
Check out what the CEO had to say about Audi, why the new Honda Accord has Hyundai reconsidering a technology, and read a followup on the company's fuel-economy fiasco in the full interview at Automobile.

Luc Donckerwolke steps down as head of Hyundai Group design

Automotive News got hold of "an internal note" declaring that Hyundai Group design chief Luc Donckerwolke is stepping down today for "personal reasons." After ex-Volkswagen Group pen Peter Schreyer took over Kia design in 2006 and began the South Korean automaker's renaissance, Donckerwolke became the next VW Group design emigre to head east in 2015. He began his tenure in charge of Hyundai and Genesis, then took over as group design head when Schreyer stepped back from day-to-day operations in November 2018. Donckerwolke pushed for emotional products and brands that didn't look like different-sized versions of one another, dividing the trio of company makes into sexy and sporty Hyundai, young and cool Kia, and haute couture Genesis. Two of the three brands are on their way. Kia's got some top products but is still tweaking its formula.  The Belgian's design resume stretches back to his first job at Peugeot in 1990, where he stayed for two years before moving to Volkswagen. That's where things get good, a 23-year run including work on the first-generation Skoda Octavia and Fabia, the Audi A2, A4 Avant, and R8 Le Mans race car, the Lamborghini Diablo VT, Gallardo and Murcielago, and the Bentley Flying Spur among many others. Credits at Hyundai include the Kona and Palisade, and at Genesis, the G80 and G90 sedans and the GV80 crossover. Considering Donckerwolke's background, it's no surprise to hear he opined for a Genesis supercar within a year of arrival at Hyundai, and had ideas about what he wanted to do. He said at the 2016 New York Auto Show, "I won't reveal the secret now because it's still my baby! Obviously, yes, this is part of the interest of designing a brand, being able to create [supercars]. It's not just something which we'll do, let's say a rational traditional project, but there will be some highlights." It's too bad we'll miss that. Hyundai Group bosses won't name a successor yet, leaving SangYup Lee as head of design at Hyundai and Genesis and Karim Habib, the ex-BMW and ex-Infiniti designer hired last year, in charge of Kia design. Donckerwolke issued a statement that read in part, "It's been an honor and privilege to contribute to the shaping of the future of Hyundai, Kia and Genesis.

Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.