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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Hyundai to build test facility at N"urburgring

It looks as if Hyundai is set to build a test facility at the famous Nürburgring. Carscoop reports the Korean automaker has commenced construction on a 10,000-square-foot test center with access to the lengthy German track. Hyundai says the $7.3 million facility will help the company focus on improving the ride and handling of its vehicles through extensive research and development.
Sounds like a plan to us. While we've seen Hyundai vehicles improve on many fronts over the past few years, the company continues to struggle with suspension refinement compared to its Japanese, German and domestic rivals.
Automakers routinely flock to the Nürburgring for testing and development thanks to the track's unusual attributes. With a variety of surfaces, banking, turns, elevation and even weather, the circuit offers engineers the ability to put a vehicle through its paces in a wider range of conditions than most facilities.

2016 Hyundai Genesis Coupe gets minor update, price bump

Hyundai is releasing the Genesis Coupe for the 2016 model year with a new six-inch color display in the center stack in place of the previous dot-matrix display. That's it. Oh, except for a price increase. The coupe still packs a 3.8-liter V6 as standard, driving 348 horsepower and 295 pound-feet of torque to the rear wheels through either a six-speed manual or eight-speed automatic transmission. For some buyers, the Genesis Coupe makes for a compelling alternative to the likes of the Nissan 370Z (which only has two seats) and the Infiniti Q60 Coupe (which is significantly more expensive). Now starting at $26,950 (in base form with the manual), the 2016 model comes in $200 more expensive than the 2015 model. The R-Spec starts at $29,900 for 2016 (representing a $400 increase), and the top-of-the-line Ultimate model lists at $33,750 (or $350 more than the outgoing model). 2016 GENESIS COUPE OFFERS ENHANCED STANDARD COLOR DISPLAY WITH POWERTRAIN AND CONTENT TO SATISFY PERFORMANCE COUPE BUYERS Standard 348-Horsepower, 3.8-liter Direct-injected V6 engine FOUNTAIN VALLEY, Calif., November 6, 2015 – Hyundai's popular Genesis Coupe continues to enhance its appeal in the fiercely-competitive sport coupe segment. Genesis Coupe offers a 348-horspower, 3.8-liter direct-injected V6 standard, ensuring its buyer maximum powertrain performance at a very affordable price point. This powertrain ensures Genesis Coupe continues to carry its recognized success as a rear-drive, high-output performance sport coupe for everyday enthusiasts. For 2016, Genesis Coupe adds a new 6-inch color center display to the center stack, replacing the former dot-matrix display. 2016 Genesis Highlights - New, vivid 6-inch color center-stack display replaces dot-matrix display 2016 Genesis Coupe Transmission MSRP 3.8 Base M/T $26,950 3.8 Base A/T w/Shiftronic® $28,150 3.8 R-Spec M/T $29,900 3.8 Ultimate M/T $33,750 3.8 Ultimate A/T w/Shiftronic® $34,950 AGGRESSIVE DESIGN TO MATCH DYNAMIC PERFORMANCE The Genesis Coupe strikes a menacing demeanor, with an aggressively designed front fascia, grille, headlights, LED daytime running lights, fog lights and hood with heat extractor cues. The side view reveals aggressive 18- and 19-inch alloy wheel designs with deep dimensional sculpting. Finally, the rear taillights provide a visual spark via premium LED illumination.