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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Hyundai i20 gets Active for Frankfurt

Hyundai has a raft of new debuts to showcase at the Frankfurt Motor Show this month, and what's caught our eye here is the new i20 Active. It's a more rugged version of the supermini hatchback that replaced the Getz in 2008. Now in its second generation, the i20 is already offered in three- and five-door guises, and is now expanding even further with the introduction of this pseudo-crossover soft-roader. The new Hyundai i20 Active is based on the five-door model, but offers the better part of an inch more ground clearance thanks to a revised suspension. It also benefits from skid plates under the front and back, beefed-up wheel arches, and a higher seating position. All of which promise to make the little hatchback feel just a little bit better prepared to venture off the beaten path – or at least the smooth pavement. European buyers will be able to choose between a 1.0-liter turbocharged three-cylinder engine in two states of tune that will now be introduced across the i20 range. The more efficient of the two produces 99 horsepower, while a slightly more potent version offers 118 hp. The new i20 Active will be featured on Hyundai's show stand alongside the new Santa Fe, the Vision G concept we saw in Monterey, and the N 2025 Vision Gran Turismo concept that's slated to launch the company's new N performance sub-brand. HYUNDAI MOTOR INTRODUCES TWO NEW MODELS TO YOUNGEST-EVER RANGE - New i20 Active and New Santa Fe enhance crossover and SUV range - New i40 introduces Android Auto in Europe - Vision G concept car shows inspiration for future premium products At the Frankfurt International Motor Show 2015 Hyundai Motor is showcasing the passion of its brand, with new models, visionary concept cars and innovative technologies. The New i20 Active and New Santa Fe both premiere on the Hyundai stand, joining the company's youngest-ever line-up in Europe, with all models being less than two years old. The Android Auto smartphone mirroring technology debuts in the New i40, placing Hyundai among the first in Europe to offer this feature. The company's passion for design is presented in the Vision G coupe concept car, making its motor show debut, offering a glimpse of Hyundai's design evolution and future premium products. Passion for performance is envisioned through the new Hyundai N sub-brand and exciting concept cars such as N 2025 Vision Gran Turismo.

Nissan Z Proto, next-gen Hyundai Tucson and a hi-po mystery Bronco | Autoblog Podcast #645

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and News Editor Joel Stocksdale. In the news this week, Ford has teased some sort of high-performance Bronco, Nissan unveiled the Z Proto, Hyundai revealed the next-gen Tucson and GMC teased the Hummer EV's "Crab Mode." Our editors break that all down for you, and share some insights and opinions before they turn to the cars in their own driveways. This week, they've been spending time with the 2020 Mercedes-AMG G 63, as well as the 2020 BMW Alpina B7. Autoblog Podcast #645 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ford's beefed-up Bronco prototype stars in new teaser photo Nissan Z Proto previews the retro, rear-drive, turbo, manual future of the Z All the Nissan Z cars that got us to the Z Proto 2022 Hyundai Tucson debuts with striking styling inside and out GMC Hummer teases crab mode, reveal set for Oct. 20 Cars we're driving: 2020 Mercedes-AMG G 63 2020 BMW Alpina B7 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: