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We visit Hyundai's Nurburgring test center

Understanding the achievement and the message of Hyundai Motor Group having a European Technical Center at the Nurburgring might be easier if we look at what Hyundai has done in the US. In 1985 Hyundai Motor America set up shop in California. The first car sold here was the 1986 Excel, a rebodied Mitsubishi Mirage with a Hyundai interior treatment. This was the first Mirage, which also served as the Chrysler Colt in hatchback form and circled back as the Mitsubishi Precis so Mitsu could get around Japanese automakers' voluntary export quotas of the time. The Excel made such an impression on reviewers and buyers that in Car and Driver's 1986 review they wrote that "'astounding' is not too strong word" to describe the company's progress, and said, "Our guess is that Hyundai will be a major force in the US car market almost from the moment it opens its doors." Hyundai sold 168,882 Excels in the US in its first year, back when the Ford F-Series led all comers with 544,969 sales. That's what happened. The company sold 168,882 Excels in the US in its first year, back when the Ford F-Series led all comers with 544,969 sales, the Chevrolet Celebrity came second of all vehicles with 408,946 sales, the Honda Accord seventh with 325,004 sales. The Excel sold even better the following year, and the year after that. Three years on, buyers began to discover that one of the things the Excel did best was disintegrate. It's been called "fantastically crappy," Popular Mechanics would later say the Excel "deserved to fail," and they decomposed so thoroughly that you'll have a hard time finding one in any junkyard. Buyers got so allergic to the Flying H badge that sales declined for ten consecutive years. By 1999, when Hyundai's model range was four times larger than it had been in 1986 – Accent, Elantra, Sonata, Tiburon – the brand sold just 90,217 cars in the US. Two important things happened around that nadir. In 1998, as a way of reassuring potential customers, Hyundai became the first automaker to introduce a 10-year, 100,000-mile warranty. In 1999, Mong-Koo Chung became the CEO of Hyundai Motor Company, promoted from 11 years as CEO of Hyundai Motor Service, a role that put him in charge of global warranty claims. Having spent all those years of his life wading through that carnage, he swore when he took the top spot that he'd get the situation fixed. In 2014 the JD Power Initial Quality Survey ranked Hyundai the leading non-premium brand.

U.S.-spec 2018 Hyundai Kona bows in L.A.

Earlier this year, Hyundai revealed its first entry into the increasingly competitive compact crossover segment with the 2018 Kona. That car, though, wasn't configured for the North American market, and it was unclear what sort of specs it would have in the U.S. Now we have an answer to that question, as Hyundai unveils the U.S.-production version of the Kona at the 2017 Los Angeles Auto Show. Americans will have their choice of two gasoline powertrains for the Kona. One is a naturally aspirated 2.0-liter, four-cylinder engine running on the Atkinson cycle. It's good for a peak 147 horsepower at 6,200 rpm and 132 pound-feet of torque at 4,500 rpm. The 2.0-liter will be mated to a six-speed automatic transmission with manual mode and an overdrive lock-up torque converter for highway efficiency. The second powertrain option is a turbocharged 1.6-liter, four-cylinder engine paired to a seven-speed dual-clutch transmission. This setup provides 175 hp at 5,500 rpm, and 195 lb-ft available from 1,500 to 4,500 rpm. The turbocharger uses electronic wastegate control, and oil jets and a water jacket insert help cool pistons and the top of the cylinder block, respectively. These features help preserve the engine and provide more efficiency. The 1.6-liter turbo will be available in the Limited and Ultimate trim levels. View 13 Photos The Kona will be available in front-wheel- and all-wheel-drive models, each with its own suspension setup. Both will feature MacPherson struts up front. 2WD models will have a rigid torsion beam in the rear, while AWD models benefit from an independent multi-link suspension. The Kona also offers 16-, 17- and 18-inch wheel options, depending on trim level. Inside, the Kona provides a variety of technology features. It has a standard 7-inch touchscreen display, with an 8-inch nav touchscreen also available. It offers Android Auto and Apple CarPlay, satellite radio, Hyundai's Blue Link LTE connectivity technology and wireless smartphone charging. An available head-up display helps keep eyes on the road where they belong. Other safety features include forward collision avoidance with pedestrian detection, lane-keep assist, blind-spot warning, rear cross-traffic alert and high beam assist. Hyundai will offer the Kona with "extroverted" paint colors. An optional color-contrasting roof will help it stand out even more. The Hyundai Kona will arrive in U.S. dealerships in the first quarter of 2018.

Hyundai ranks highest in Total Value Awards with Equus leading all cars

Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
For the first time, Hyundai was ranked as the leading brand for Total Value, while its Equus luxury sedan scored both the highest overall score and took the crown in the luxury segment. Other Hyundai winners included the Sonata (tied with Fusion), Genesis Coupe and Elantra.
Ford scored quite well, too, taking the segment titles with the Fiesta Sedan (which tied with Elantra), Fusion, Focus Hatchback, Taurus (tied with Dodge Charger), Explorer and Lincoln Navigator. General Motors' cars and trucks managed to capture eight segments, while Toyota topped six areas.