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Hyundai planning pure electric Genesis model

The market for luxury EVs is set to grow bigger by at least one model. The latest is set to come from Genesis, the new luxury brand launched by Hyundai. The news, according to Reuters, was revealed by the brand's chief executive Manfred Fitzgerald at the Busan Motor Show in South Korea. "We will definitely go as Genesis brand down the road of alternative propulsions and it is very, very obvious that EV is definitely on the map," said Fitzgerald "I think full electric cars will be the future in the auto industry." The executive stopped short of providing further details or a timeline for the EV's eventual launch, however it's not the first alternative powertrain the brand will offer. The G80 (pictured) is set to gain a diesel version to join the existing gasoline model, aimed principally at the vital European market that Genesis' key rivals call home. The electric Genesis would join a growing field of luxury EVs. Faraday Future is taking aim at Tesla, German automakers like Audi, BMW, Mercedes, and Porsche are expected to launch upscale electric vehicles – and others are likely to follow. Fitzgerald recently signed on as Senior Vice President at the Hyundai group to oversee the Genesis brand, having previously served as branding chief at Lamborghini. He is one of a number of Westerners recruited by Hyundai's vice chairman and heir apparent Chung Eui-sun, the impetus for the upscale brand's launch, alongside the likes of designer Luc Donckerwolke and performance engineer Albert Biermann. Related Video:

South Korea firms up fuel economy regs following Hyundai/Kia debacle

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models - some by several miles per gallon, including the Soul subcompact above - and compensating owners in the US and Canada for the reduction.
The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.
These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.

Hyundai brings in John Pangilinan for SEMA-bound Genesis Coupe

There's little question that Hyundai has emerged as a tuner's favorite, and few have pushed the limits quite like John Pangilinan. The SEMA stalwart is known for turning out candy-colored Korean tuning jobs, and has now teamed up with Hyundai for this bright blue Genesis coupe.
Set to debut next month in Vegas, the JP Edition Genesis Coupe features flared fenders designed by Jon Sibal, a carbon aero kit and custom headlights, topped off by by an Atlantic Blue metallic paint job with custom graphics. But that's just what you can see. Under the hood, the JP Genesis packs an AEM cold air intake, ARK Performance exhaust, turbo downpipe, KW coilover suspension, Whiteline sway bars, ARK strut, 19-inch forged alloys, Toyo rubber and Brembo brakes.
Inside it's got Recaro buckets, a racing harnesses, GoPro camera, Alpine sound system and Katzkin suede and leather upholstery. The finished package will be on display at SEMA, but in the meantime you can scope out the full details in the press release below.