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Hyundai recalls 58,000 Elantra Touring models over side-airbag concern

Hyundai is recalling 58,000 Elantra Touring wagons, after it was discovered that a metal support bracket in the headliner could become dislodged when the side-curtain airbag deploys. If this happens, occupants could suffer lacerations.
The affected models were built between December 15, 2009 and May 7, 2012 and cover model years 2010 to 2012. The problem itself was discovered in the follow-up into a 2013 recall of the Elantra Sedan, when a Touring model was found in a salvage yard with a detached headliner, despite using a different type of support than was recalled in the four-door model. No injuries have been associated with this recall.
According to the National Highway Traffic Safety Administration bulletin, the remedy for this recall is not unlike that used with the Elantra Sedan - adhesive strips will be applied to the headliner to prevent it from dislodging in the event of a crash.

Hyundai to fight $248M judgment over fatal Montana crash

A Montana jury has levied a $248 million ruling against Hyundai in the case of a crash that killed two occupants in July 2011. The automaker plans to appeal the ruling.
Cousins Trevor and Tanner Olson were driving a 2005 Hyundai Tiburon when they hit another vehicle head-on. According to lawyers representing their family, the steering knuckle on the car cracked and this allegedly caused it to lose control. Hyundai claimed that fireworks had been let off inside the vehicle, which caused the driver to swerve. The company alleges that evidence that could have proved its innocence was barred from the case.
The jury found in favor of the family and awarded them about $8 million in damages after a two-week trial. It claimed that Hyundai had shown "actual malice," according to Reuters. The jurors also slammed Hyundai with a further $240 million in punitive damages.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.