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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

2016 Hyundai Elantra spied uncovered

The next-generation Hyundai Elantra has been speculated on and teased throughout this year. In March we got a leaked photo of a South Korean-market Elantra, the question being if this is was actually the new car and if we'd get in the US. Then we got officially sanctioned sketches of the exterior and the interior. Now Korean site Auto Tribune has leaked photos of the next Korean-market Avante, which is our Elantra, and they actually line up with the automaker sketches. According to Google Translate, the pictures were taken at a Hyundai factory in South Korea by a contractor. If this is the real deal, Fluidic Sculpture has given way to a grille that might want to at least send a "Thank You" note to Audi. Flanking that are smoother lines and a more subtle treatment of the front end, with sleek, pulled-back headlights decorated with a lengthy LED signature above boomerang inlets in the bumper. The sides have been flattened out, losing some of dimensionality of the current car to go more mature. The rear end looks similar to the current sedan, but wider, with long taillights featuring three LED elements. Inside, a three-spoke steering wheel veers toward the plain, and the current continuous waterfall center console gives way to a two-section instrument panel that has an eight-inch infotainment screen at the top, above HVAC controls. At the base there's an open cubby that doesn't look to have a cover, and the gear selector lever incline appears reduced. The overall impression is less engaging to the eye than now. Auto Tribune says a 1.6 liter GDI is under hood, which puts out 175 horsepower and 196 pound-feet of torque in the 2016 Tucson. We'll see the real car at the LA Auto Show later this year. Click through to Auto Tribune for more photos.

Hyundai fined $17.35 million for late Genesis recall

The National Highway Traffic Safety Administration has slapped Hyundai with a $17.35 million fine for delaying a recall on the 2009 to 2012 Hyundai Genesis sedan back in 2013. The recall grew from the original figure of 27,500 units to 43,500 sedans in November of last year, and focused on brake fluid that wouldn't prevent corrosion of the hydraulic control unit.
"Hyundai remains committed to making safety our top priority, and is dedicated to ensuring immediate action in response to potential safety concerns including the prompt reporting of safety defects," David Zuchowski, Hyundai's president and CEO, said in a statement.
Hyundai originally issued a technical service bulletin warning dealers to replace brake fluid. This was expanded to a full recall following NHTSA's involvement.