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All new Hyundai Elantra revealed in Korea

After thoroughly teasing the next-generation Elantra, Hyundai is finally unveiling its latest sedan for the South Korean market (where it's called the "Avante"). While the names might be different, expect the revised model to look just like this for the North American debut at the Los Angeles Auto Show in November. Although, the powertrain range might be tweaked when crossing the Pacific. Hyundai is reworking the swoopy Fluidic Sculpture design language into a sleeker, simpler shape for the latest Elantra, and the company calls the new direction "Modern Premium." Up front, there's a big hexagonal grill to grab attention, and it's matched with squinting headlights on each side. The roof now simply flows back elegantly to the trunk, and the sides are left largely unadorned beyond an understated crease along the shoulders. At the rear, narrowing taillights stretch horizontally across the trunk. Also, while the upgraded styling is meant to make the Elantra look low and wide, the dimensions grow less than an inch in length and width. Beneath the upgraded design is a revised platform that's made of 53 percent advanced high strength steel, versus 32 percent before. The result is a stiffer frame that Hyundai claims leads to better crash test results and lower NVH. Drivers get added security from a safety suite that includes autonomous emergency braking, high beam assist, blind spot detection, and rear cross traffic alert. Hyundai is clear that powertrains can vary with region, but South Koreans get three choices in the Avante. A 1.6-liter gasoline-fueled four-cylinder offers 130 horsepower and 119 pound-feet of torque, and a 1.6-liter diesel makes 134 hp and 221 lb-ft. There's also a 2.0-liter petrol mill running on the Atkinson cycle that produces 147 hp and 132 lb-ft. Rumors suggest North America might get the turbocharged 1.6-liter from the latest Tucson with 175 hp and 196 lb-ft. Hyundai Motor Holds World Premiere of All-new Elantra in Korea 09 September, 2015 • Hyundai Motor's best-selling model evolves with innovative design • Award-winning compact sedan inspires driver confidence with enhanced performance and stable handling • Class-leading convenience and safety features are tailored to customer needs September 9, 2015 – Hyundai Motor Company, South Korea's largest automaker, today unveiled the 'All-new Elantra (named Avante in Korea)', a sophisticated evolution of the brand's long-established compact sedan.

Hyundai previews new infotainment system ahead of CES

One of the most common refrains in the world of automotive infotainment is that soon, smartphone-enabled infotainment systems would come to dominate the industry. We've seen some progress in this regard, with a number of automakers offering apps and services that take advantage of a driver's smartphone data plan, but few that have gone whole hog and offered a system that genuinely relied on a cellular service. At the 2015 Consumer Electronics Show, Hyundai will offer up its take on smartphone-enabled infotainment, with a new, seven-inch-touchscreen Display Audio system. Designed specifically to work with Apple CarPlay or Android Auto, the system will first be rolled out to Hyundai's more affordable 2016 offerings before rolling out to the brand's entire entry-level lineup. Once mated with the car, both systems will offer access to a plethora of third-party apps, in addition to the typical satellite navigation and text message services. Apple CarPlay users will build on the standard suite of stuff with Siri Eyes Free. Overall, whichever phone you're loyal to, this new Hyundai system sounds remarkably interesting. Of course, expect to hear plenty about the new Display Audio system in the coming months. Until then, let us know what you think in Comments. Should automakers just stick to traditional infotainment systems, or do you support the idea of relying on a smartphone inside the car? Scroll down for the full press release. HYUNDAI TO DEBUT DISPLAY AUDIO SYSTEM AT 2015 CONSUMER ELECTRONICS SHOW All-New Infotainment Unit to Be Offered in Select 2016 Models Brings Android Auto™, which extends the Android™ platform in a way that is purpose built for driving Brings Apple CarPlay™, the smarter, safer and best iPhone experience, on four wheels Features the next generation Blue Link system with Connected Care, a suite of safety and car care features and remote engine start with climate control Incorporates the latest smartphone-enabled technologies and the next generation Blue Link® system into more lower price Hyundai models without embedded navigation systems The Display Audio system includes a large color touch-screen display that has been optimized for smartphone integration Fountain valley, Calif., Dec. 17, 2014 – Hyundai is doing the unthinkable at the 2015 Consumer Electronics Show (CES®) by showing a new Display Audio system with no CD player or embedded navigation system.

Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.