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VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Hyundai launches Blue Link update for smartwatches

Hyundai released an update for its Blue Link app last week that makes it work through smartwatches. The app is downloaded through Google Play and works with Android Wear watches. A version that's compatible with Apple smartwatches is under development, and Hyundai expects to launch it soon after the Apple Watch launches April 24, a spokesman said. The Blue Link smartwatch app was revealed this year at the Consumer Electronics Show. Features include remote engine start and stop capabilities, remote door locking and unlocking, the ability to honk the horn and flash the lights and a function to call roadside assistance. All of the features can be done through voice commands. Hyundai's smartwatch app will work with cars equipped with first and second generations of Blue Link. The smartwatch app is a companion feature, and it needs to be paired to the owner's smartphone that has the Blue Link app. Blue Link launched on the 2012 Sonata and rolled out across Hyundai's lineup in 2013. The second-generation system is available on the 2015 Genesis, Sonata and Azera. "Blue Link subscribers and gadget lovers will appreciate a more convenient way to interact with their Hyundai vehicles," Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America, said in a statement. HYUNDAI BLUE LINK SMARTWATCH APP AVAILABLE FOR DOWNLOAD ON GOOGLE PLAY Android Wear Can Remote Start Your Hyundai * Smartwatch App Compatible with First and Second Generation Blue Link Equipped Hyundai Models * Commands Work with Voice Recognition FOUNTAIN VALLEY, Calif., Mar. 4, 2015 – Today Hyundai owners no longer need to fish out a phone from a pocket or purse to remote start, lock or unlock their car using Blue Link(tm). They also won't need to look down at a phone to find their car in a crowded parking lot if they can't remember where they parked after a sold out sporting event or a business trip. This is because Hyundai has launched its Blue Link smartwatch companion app to help owners with these tasks. The latest Blue Link app update on Google Play now includes the smartwatch companion app for Android Wear. The Blue Link smartwatch app will be available for the Apple Watch shortly after its release. "Blue Link subscribers and gadget lovers will appreciate a more convenient way to interact with their Hyundai vehicles," said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America.

Automakers teaming with Google to bring Android to cars this year

Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.
Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.
For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.