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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

2014 Hyundai Equus facelift revealed ahead of NY debut

Hyundai has dropped a pair of videos detailing the facelifted 2014 Equus ahead of the luxury sedan's official debut at the New York Auto Show later this month. New adaptive LED headlamps are matched with redesigned LED taillamps, along with new 18-inch alloy wheels at all four corners (19s are optional). Buyers will get to enjoy a card-type smart key and a shift-by-wire gear change indoors. More importantly, the vehicle's forward cabin is now dominated by a 9.2-inch screen mounted in the center of the dash.
The old analog gauges have also gone by the wayside in favor of a new TFT LCD display. Mechanically, the 2014 Equus will continue to offer a standard 3.8-liter V6 engine or an optional 5.0-liter V8, depending on the market (the US-spec car is currently only available with the V8). The vehicle can be configured with a total of three driving modes, including Normal, Snow and Sport, which can adjust multiple systems, including the vehicle's electronic dampers. You can check out two computer-generated videos of the four-door below.

Hyundai brings in John Pangilinan for SEMA-bound Genesis Coupe

There's little question that Hyundai has emerged as a tuner's favorite, and few have pushed the limits quite like John Pangilinan. The SEMA stalwart is known for turning out candy-colored Korean tuning jobs, and has now teamed up with Hyundai for this bright blue Genesis coupe.
Set to debut next month in Vegas, the JP Edition Genesis Coupe features flared fenders designed by Jon Sibal, a carbon aero kit and custom headlights, topped off by by an Atlantic Blue metallic paint job with custom graphics. But that's just what you can see. Under the hood, the JP Genesis packs an AEM cold air intake, ARK Performance exhaust, turbo downpipe, KW coilover suspension, Whiteline sway bars, ARK strut, 19-inch forged alloys, Toyo rubber and Brembo brakes.
Inside it's got Recaro buckets, a racing harnesses, GoPro camera, Alpine sound system and Katzkin suede and leather upholstery. The finished package will be on display at SEMA, but in the meantime you can scope out the full details in the press release below.