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This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Hyundai New Generation i20 WRC previews next year's rally weapon

With just three events left in the 2015 World Rally Championship season, Hyundai Motorsport is sitting in second place in the teams' championship behind Volkswagen Motorsport. The South Korean company is already looking forward to next season, though, when it debuts a new WRC car based on the latest i20. Those attending the Frankfurt Motor Show are getting a preview of the future rally machine in a pristine racing livery ahead of hitting the dirt. Dubbed the New Generation i20 WRC, the car replaces the current i20-based rally car. The competition-spec body sports some big, boxed fenders at the front and rear, and the double-decker wing looks great at the back. Hyundai claims that the latest version also has better aerodynamics, a more efficient powertrain, and improved weight distribution. It's still undergoing rigorous testing and debuts at the Rally Monte Carlo next year. The racer was originally supposed to be based on the latest three-door i20, but a delay caused the five-door body to become the basis for the machine. Beyond the aggressive shape, some of the most obvious visual touches on the New Generation i20 WRC are the massive N logo in the grille and smaller badges on the fenders and wheels. These are supposed to denote the rally car's connection to Hyundai's freshly launched performance sub-brand. The company claims that the lightweight materials, engine tech, tight handling, and aero bits developed for its racers could find their way to the road through these upcoming vehicles. Hyundai Motor Reveals Passion for High Performance with N Sub-brand at Frankfurt Motor Show • Hyundai Motor's high performance sub-brand N takes center stage at the 2015 Frankfurt Motor Show • A preview of the New Generation i20 WRC car is presented alongside N performance concepts • A vision of high performance technology in Hyundai vehicles is shown with two dynamic concepts – RM15 and Hyundai N 2025 Vision Gran Turismo • Hyundai N Bobsleigh 2016, developed for the Korean national bobsleigh team, is displayed at the Motor Show September 15, 2015 - Hyundai Motor, the fastest growing automaker by brand value, showcases its high performance sub-brand N at the 2015 Frankfurt International Motor Show. Built on the foundation of the company's intensive product development and motorsport experiences, Hyundai N ultimately aims to bring 'the most thrilling winding road fun' to customers who truly love cars.

Jay Leno recaps Pebble Beach

Each year at the Pebble Beach Concours d'Elegance the picturesque, ocean-side setting of the golf course becomes a parking lot for a vast array of multi-million dollar vehicles. However, if you missed the posh event this year, then Jay Leno has you covered yet again. For a nearly hour-long installment of Jay Leno's Garage, the comedian has dumped his denim in favor of a suit to take viewers on an insider tour of the lavish gathering. He interviewed some of the most talented designers in the auto industry, too. Leno starts off checking out a few beautiful classics by the shore, but things really get interesting for his stroll down the Concept Car Lawn for a scoop on the vehicles of tomorrow. Ed Welburn tells Leno all about the Buick Avenir, and Shiro Nakamura offers a tour of the Infiniti Q60. Plus, there are detailed looks at the Lincoln Continental, Hyundai Vision G Coupe, and Bentley EXP 10 Speed 6. News Source: Jay Leno's Garage via YouTube Bentley Buick Hyundai Infiniti Lincoln McLaren Classics Videos Pebble Beach Jay Lenos Garage infiniti q60 buick avenir bentley exp 10 speed 6