2019 Hyundai Sonata Sport on 2040-cars

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This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.

2019 Hyundai Elantra gets angular new styling, safety options

The 2019 Hyundai Elantra compact sedan has received a pretty radical refresh for a relatively conservative car. The rounded front fascia of the current model has given way to a face full of sharp corners. The headlights and fog lights are now triangles, and the grille is sharper. The headlights intersect the grille, too. There are some nice details in this new design. The base of the headlights match up with the top-most slat in the grille, and the lights intersect the grille at some of the grille's top corners. Two new creases on the hood also line up with vertical slats in the grille. The rear of the car is updated, too, if not as radically. The taillights get sharpened corners, as well as downward extensions on the outside edges. The illuminated parts are crisp zigzagging lines that match the nose. The license plate housing has been moved from the trunk lid to the bumper, and large Elantra lettering stretches across the lid. This mirrors the design of the current Sonata midsize sedan. Overall, the design changes are reasonably attractive, though they don't seem to fit especially well with the flanks of the car, which retain the softer, more organic lines of the current car. There are a number of other small updates as far as features are concerned with the Elantra. Hyundai now includes camera-based forward collision prevention, lane-keeping assist, and driver attention alert as standard equipment on the second-lowest SEL trim and above. All trim levels also get a 5-inch touchscreen as standard along with a rear-view camera and dynamic guidelines on the screen. The base SE model with a manual transmission finally gets Bluetooth and steering wheel controls, too. The top-end Limited gets an 8-speaker sound system with subwoofer, Qi wireless phone charging and Safe Exit Assist, which warns drivers of approaching cars when the door is open. What doesn't change is under the skin. The naturally aspirated 2.0-liter four-cylinder makes the same 147 horsepower as last year, and the turbocharged 1.4-liter engine still produces 128 horsepower. The 201-horsepower Elantra Sport is completely unchanged in regards to powertrain and exterior. Hyundai says that a restyled version will appear later this year. Pricing for the refreshed Hyundai Elantra has not yet been announced. It goes on sale this fall, and pricing should come just before it hits dealers. Related Video: Featured Gallery 2019 Hyundai Elantra View 36 Photos News Source: Hyundai Hyundai Economy Cars Sedan