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Hyundai, Kia and U of M studying 'highway hypnosis'

Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, Hyundai-Kia engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.
We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.
They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the National Highway Traffic Safety Administration, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.

Hyundai recalls over 419k vehicles in three campaigns

General Motors is the undisputed king of recalls for 2014. No one is going to contest this point. The American company is far from the only one with vehicles that need fixing, though, as Hyundai has announced another recall totaling 419,000 vehicles in three separate campaigns.
The majority of the vehicles affected come from the Santa Fe family, where 225,000 of the model year 2001 to 2006 CUVs will need their front springs replaced. It seems that the early Santa Fe's coils can rust and crack when subjected to frosty temperatures and the road salt that so often accompanies them. Should they fracture, it's possible that a crash would be the end result.
As this is an issue linked to road salt, only Santa Fes sold in 20 states - from Maine to Iowa and Wisconsin to West Virginia - are affected. Vehicles sold in Washington, D.C. are also covered in the recall.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.