2015 Hyundai Sonata Se on 2040-cars

Auto blog

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.

Hyundai Veloster Re:Flex edition hits showrooms with $21,650* MSRP

It's been several months since Hyundai first revealed the Veloster Re:Flex at the Chicago Auto Show. The special-edition of the quirky Korean hatchback features an array of chrome accents and exclusive available Ice Pearl paint along with LED lighting, red or black leather interior, and of course special badging all around, available exclusively with the 1.6-liter naturally aspirated four-cylinder engine and six-speed dual-clutch gearbox.
Limited to just 3,000 units, Hyundai has now released pricing for the Veloster Re:Flex edition at $21,650, plus the standard $810 destination charge, for a delivered total of $22,460. That makes it $3,850 more expensive than the base Veloster (at $17,800 list or $18,610 delivered), but add to that the $1,250 for the DCT and you're already looking at $19,860 delivered. Add on the $1,800 Style Package (all of whose equipment is included in the Re:Flex save the panoramic roof) and you're looking at a delivered price of $21,660, so in the end the actual premium Hyundai's getting for the Re:Flex edition is $800 (plus whatever the missing sunroof is worth to you, because you can't option that separate of the aforementioned Style Package anyway). Details in the press release below.

2020 Kia Telluride comparison: Specs and pricing versus other 3-row crossovers

The 2020 Kia Telluride is a three-row family crossover that slots into the top spot in Kia's SUV lineup. It does not replace the three-row Sorento — rather, this bigger, more luxurious model is intended for those who need even more space. And that they'll certainly get, because as you'll see below, the Telluride is one of the biggest crossovers on the market. In this comparison of engine specs, dimensions, pricing and photos, we'll take a look at the 2020 Telluride versus the Honda Pilot, Subaru Ascent, Toyota Highlander, the all-new 2020 Ford Explorer, and the Telluride's mechanically related cousin, the equally new 2020 Hyundai Palisade. Of course, those just represent one corner of an iceberg that also includes the Mazda CX-9, Chevrolet Traverse, GMC Acadia and Dodge Durango. Passenger space Like most other entries in the three-row segment, the Telluride offers seven- or eight-passenger capacity. The difference is determined by whether you get second-row captain's chairs. Judging by the Telluride's 55.3 inches of third-row shoulder room, it looks like it won't be quite as spacious with three kids across back there as it would be in the Pilot or Ascent. Two inches can make a big difference in this regard. Third-row legroom is very competitive, however, and if it's indeed just as spacious back there as the Pilot and Ascent, two full-sized adults should be able to fit quite comfortably. Its third-row headroom is also quite good, one of the areas in which the Telluride surpasses its otherwise comparably sized Palisade cousin. If you're wondering about second-row space, there's really nothing outstanding to glean from these specs. As expected for this segment, it's huge, with abundant leg- and headroom. There should be no problem fitting child seats. Cargo space The Telluride would seem to have class-leading space behind its raised third-row seat. If we were to guess, this is the result of its rather boxy tailgate and roofline design. This should also help explain why it has more maximum space than all but the Explorer. Space with the third row lowered is middle of the pack, but when you're talking about vehicles this size, the differences in cubic feet behind the second-row ultimately don't matter much. 2020 Kia Telluride View 46 Photos Performance and Fuel Economy The Kia Telluride has the same powertrain as the Hyundai Palisade, although their tuning and consequent driving experience may differ even if their specs are seemingly the same.