2014 Hyundai Sonata Limited on 2040-cars

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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai delivers its first Tucson Fuel Cell to a California customer

With expected pomp and circumstance, but short of a marching band, Hyundai delivered its first Tucson Fuel Cell crossover to the Bush family in Southern California on Tuesday. Dave Zuchowski, president and chief executive officer of Hyundai Motor America, was on hand to officiate along with an array of other government officials, including California Air Resources Board chairman Mary Nichols. The automaker is touting the emissions-free vehicle as the "world's only mass-produced fuel cell vehicle" as it travels down the same assembly line as the other Tucson models - its production is scalable, based on demand.
The Tucson Fuel Cell replaces the standard model's 2.4-liter, four-cylinder, gasoline combustion engine with a 100-kW fuel cell stack, which sends power to a 100-kW (134 horsepower and 221 pound-feet of torque) electric motor driving the front wheels. A 24-kW battery pack, shared with the Hyundai Sonata Hybrid, is used for storage. The vehicle earns the customer a combined 50 MPGe, while earning the automaker up to $130,000 through California's ZEV credit system.
As the hydrogen refueling infrastructure is extremely underdeveloped, Hyundai will initially only offer the Tucson Fuel Cell on a lease program to customers in the Los Angeles/Orange County areas, where it has approved six stations with the 700-bar (WEH TK17 pistol-grip nozzle) pumps. The automaker has packaged the program with a $2,999 drive-off, with payments of $499 per month for 36 months. To nearly eliminate operating expenses, the automaker is throwing in "unlimited free hydrogen refueling" (keep in mind that the leasee is only contracted to 12,000 miles each year, so that will put a cap on how much free fuel flows from the pump) along with the company's At Your Service Valet Maintenance at no extra cost.

Genesis G70 to reportedly get Sonata N-Line turbo engine

The Genesis G70 is still relatively new, but that doesn’t mean Genesis isn't going to tinker with it. This report from Car and Driver claims that the new 2.5-liter turbocharged four-cylinder going in the Hyundai Sonata N-Line will also be making its way into the G70Â’s engine bay. Hyundai estimates this engine will produce 290 horsepower and 310 pound-feet of torque in the Sonata. ThatÂ’s a significant improvement over the 2.0-liter turbocharged four-cylinder used as the base engine in the G70 today, which makes 252 hp and 260 lb-ft. Doing the math, the G70 could be getting a boost of about 38 horsepower and 50 pound-feet of torque. Increased power from the turbo four would make the 3.3-liter, twin-turbo V6 less of an upgrade at 365 hp and 376 lb-ft, unless Genesis squeezes out more power. We wouldn't complain about that. The news does casts doubt on the future of a manual transmission option. Genesis offers the manual in only one trim of the G70 now, and thatÂ’s paired with the 2.0-liter turbo four-cylinder. Take that engine away, and we can only hope that Genesis feels itÂ’s necessary to mate up a manual with the new 2.5-liter turbo. As of now, the Sonata N-Line is the only Hyundai announced to use this engine, and itÂ’s being paired with an eight-speed dual-clutch automatic in that application. Car and Driver says the manual take rate on the G70 so far is only 4 percent, which isnÂ’t a promising statistic. The most obvious time for this powertrain news would be paired to a mid-cycle refresh of the G70. As itÂ’s still a relatively new car, we donÂ’t expect to see that until 2021 or 2022. We'll let you know if any of this conjecture becomes reality.