2014 Hyundai Sonata Hybrid Limited on 2040-cars

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Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai teases new Tucson ahead of Geneva [w/video]

Hyundai is giving us a pretty thorough tease of the design for the next-gen Tucson in sketch form ahead of the model's debut at the 2015 Geneva Motor Show on March 3, thanks to a newly released video and image. Up front, there's the latest version of Hyundai's chrome-framed hexagonal grille, and the squared-off wheel wells lend a more rugged appearance. According to the Korean brand's design boss Peter Schreyer in the CUV's announcement, the shape is meant to be a combination of flowing surfaces and sharp lines. The styling definitively takes some cues from the Hyundai Intrado concept from last year's Swiss show. While the grille is larger now, the two of them share similar shapes for the squinting headlights and more pronounced, bulging proportions overall, compared to the current Tucson. Also, judging by the additional shots in Hyundai's teaser video, the rear drops the show car's boomerang-shaped taillights and tiny hatch opening for more conventional features. While no interior looks are included, the clip suggests a more muted hue than the Intrado's eye-searing orange. Show full PR text HYUNDAI MOTOR SHOWS FIRST DESIGN IMPRESSION OF ALL-NEW TUCSON 03/02/15 Design sketch created in new teaser video Hints at bold and athletic SUV presence Global name underlines significance of new model Teaser video can be viewed at http://youtu.be/PzAJaWYRmdw High Wycombe, 3 February 2015 - Hyundai Motor has today unveiled its first hints about the design of the upcoming All-New Tucson, compact SUV, which will premiere at the 2015 Geneva Motor Show, on 3rd March. Commenting on the All-New Tucson, Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group, said: "Our new compact SUV will be a big step forward for the Hyundai brand globally. The All-New Tucson has a bold and athletic presence and a proud stance. Its design is characterised by flowing surfaces, bold proportions, sharp lines and – most important – our brand signature hexagonal grille." The strong, sporty SUV appearance is enhanced by the upright silhouette and sleek character line. At the front, Hyundai Motor's distinctive chrome-framed hexagonal grille is connected to the headlamp clusters creating a powerful impression. With more than one million SUV sales in Europe since the introduction of the first Santa Fe in the early 2000s, Hyundai Motor has established its credibility in the SUV segment.

2013 Hyundai Santa Fe Sport

The Crossover For The Kardashians Of 1895
My wife and I are holdouts among our friends and family in the offspring department. Our heir-free lifestyle, however, affords us the opportunity to travel this great land, and road trips are our favorite. So while I'm unqualified to remark on how well the new 2013 Hyundai Santa Fe Sport will swallow an infant son and stroller, I can pass judgment on this two-row crossover's talents for carrying people and cargo over great distances.
The lady and I recently drove a new 2013 Hyundai Santa Fe Sport to one of this country's national treasures: the Biltmore Estate in Asheville, North Carolina. The Biltmore was built between 1889 and 1895 by George Vanderbuilt, grandson of Cornelius Vanderbuilt who was one of this country's earliest captains of industry. Despite the Biltmore being the largest privately owned home in the United States, which it remains to this day with a footprint of 178,926 square feet, George and his wife, Edith, only ever had one child. A family of two parents plus one child would have made the Vanderbuilts exactly the type of people Hyundai hopes to attract with this two-row Santa Fe Sport - George's eldest brother, Cornelius II, had seven children and would've had better luck fitting his brood in the larger three-row Santa Fe (sans the "Sport" suffix).