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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

No diesels in the running for 2016 Green Car Of The Year

It's a new era for the Green Car Of The Year. In the past, the theme of the award was to take a broad look at alternative powertrains and pick the best among them. "Clean diesels" from the Volkswagen group were often among the finalists and won the award twice. For the 2016 edition - which will be handed out at the LA Auto Show next month - not a single diesel made the list. There's little wonder why. Green Car Journal, which names the winner with a panel of experts, had to strip two VW brand vehicles of their past wins. The 2009 VW Jetta TDI, which won in 2008, and the 2010 Audi A3 TDI, which won in 2010, have both lost their titles now that the world knows about the "defeat devices" that VW installed in many of its TDI vehicles around the world. So, what does that leave us with for 2016? Two plug ins, a hybrid, and two gas vehicles. The two electric vehicle are the Audi A3 e-tron and the Chevy Volt, while the all-new Toyota Prius (which will come with a plug-in version later) is the lone pure hybrid. Rounding out the pack are two efficient gas models: the Hyundai Sonata and the Honda Civic. This is the tenth year for the Green Car Of The Year, and it will be interesting to see if diesels can come back into the award's good graces (for the record, no diesels were among the finalists in 2013, either) in the future. For now, we'd like to know who you think should win. You can read more about the finalists in the press release below and then cast your vote in our poll. Show full PR text FINALISTS ANNOUNCED FOR 2016 GREEN CAR OF THE YEAR Green Car Journal to Reveal Winner of 11th Annual Award at LA Auto Show Press & Trade Days, November 19 LOS ANGELES, CA (October 15, 2015) – Green Car Journal has announced its five finalists for the magazine's prestigious 2016 Green Car of the Year® award. The 2016 models include the Audi A3 e-tron, Chevrolet Volt, Honda Civic, Hyundai Sonata, and Toyota Prius. An increasing number of vehicle models are considered for the Green Car of the Year® program each year, a reflection of the auto industry's expanding efforts in offering new vehicles with higher efficiency and improved environmental impact. Green Car Journal has been honoring the most important "green" vehicles every year at the LA Auto Show, since its inaugural award announced at the show in 2005.

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.