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Hyundai announces upcoming Creta sub-compact crossover

The market for subcompact SUVs is booming, and the next automaker to get in on the action will be Hyundai. The Korean automaker has not only announced the imminent arrival of its first subcompact crossover, but has given it a name, as well. Like some of its other crossovers, Hyundai's forthcoming baby high-rider takes its name from a geographical place – but unlike the Tucson and Santa Fe, the discontinued Veracruz, or the conceptual Santa Cruz, that place isn't in North America. The name Creta is derived from the Greek isle of Crete, and is meant to evoke the notion of creativity, says Hyundai. (The marketing team is evidently hoping people don't associate it with the term "cretin" in the process.) The model is slated to launch in India sometime in the second half of this year, but whether it makes its little way to US showrooms remains to be seen. Wherever it is sold, however, the Hyundai Creta will ostensibly take on the likes of the Chevy Trax, Fiat 500X, Jeep Renegade, Mazda CX-3, Nissan Juke and Honda HR-V/Vezel in this burgeoning segment. Hyundai Motor Reveals Name Of New Global Sub-compact SUV: 'Creta' - Creta is the first sub-compact SUV model to be developed by Hyundai Motor - Global launch will start in India, in second half of 2015 June 2, 2015 - Hyundai Motor Company has today announced the name of its first sub-compact SUV: 'Creta'. The global roll-out of this all-new model will start in the second half of 2015 in India. The name 'Creta' derives primarily from the name for Crete, the largest of the Greek islands. Situated in the Mediterranean Sea, Crete was the focal point for Greece's global prowess in trade and culture, in its heyday connecting Europe, Asia and Africa. Creta will be an influential global model for the Hyundai Motor brand in one of the fastest-growing vehicle segments, helping the company to reach out to many more consumers in new and established international markets. Consistent with the core concepts underpinning Hyundai Motor's Modern Premium brand direction – SIMPLE, CREATIVE, CARING – the 'Creta' name is simple and easy to remember. Pronunciation of Creta deliberately evokes welcome similarities with the term 'creative', and draws on positive associations with the Mediterranean island of Crete, which is famed for combining a relaxed and tranquil environment with a vibrant, energetic approach to outdoor activities.

Nissan Z Proto, next-gen Hyundai Tucson and a hi-po mystery Bronco | Autoblog Podcast #645

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and News Editor Joel Stocksdale. In the news this week, Ford has teased some sort of high-performance Bronco, Nissan unveiled the Z Proto, Hyundai revealed the next-gen Tucson and GMC teased the Hummer EV's "Crab Mode." Our editors break that all down for you, and share some insights and opinions before they turn to the cars in their own driveways. This week, they've been spending time with the 2020 Mercedes-AMG G 63, as well as the 2020 BMW Alpina B7. Autoblog Podcast #645 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ford's beefed-up Bronco prototype stars in new teaser photo Nissan Z Proto previews the retro, rear-drive, turbo, manual future of the Z All the Nissan Z cars that got us to the Z Proto 2022 Hyundai Tucson debuts with striking styling inside and out GMC Hummer teases crab mode, reveal set for Oct. 20 Cars we're driving: 2020 Mercedes-AMG G 63 2020 BMW Alpina B7 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.