2014 Hyundai Sonata Gls on 2040-cars

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2014 Hyundai Veloster Turbo gets stripped-down, lower-cost R-Spec model

We Autoblog staffers have had our ups and downs with our long-term 2013 Hyundai Veloster Turbo, but there's no question that the cheeky three-door hatchback has got its proponents. Case in point: at the recent driving event for the fire-breathing SRT Viper TA, none other than Ralph Gilles sauntered over to have a closer look at the matte grey Veloster we'd driven out to the track that day. Gilles had lots of praise for the Veloster styling; not out of line with similar sentiments we've heard all year long.
We digress slightly, but the larger point is that there still seems to be a lot of interest in the Veloster, and Hyundai has plans to fully explore potential new marketplace niches for the car with this all-new, 2014 Veloster Turbo R-Spec.
Following on with the formula for R-Spec models to date, the new Veloster is not a higher-performance Turbo, but rather one that is more affordable. The theory goes that a de-contented Veloster Turbo hits the sweet spot for those who are interested in tuning the car for performance, a group that will probably not need the higher spec comfort and connectivity content that the standard Turbo ships with.

Hyundai Tucson Fuel Cell sales not hitting target [UPDATE]

UPDATE: Hyundai spokesperson Derek Joyce contacted Autoblog to clarify that 1,000 units is a global production goal, not a sales goal. Hyundai's aim to get 1,000 examples of the Tucson Fuel Cell out to the public worldwide is falling well behind the company's original hopes. As of the most recent accounting through May 2015, the Korean automaker has managed to move just 273 of them globally since the FCVs first went on sale in Korea in 2013. Hyundai reportedly sold 76 Tucson FCVs in 2013, 128 in 2014, and 69 so far this year, according to Korea's Yonhap News Agency. Of those, the vast majority were shipped to the US and Europe with 116 and 117, respectively. Another 29 remained in South Korea. However, the automaker's vice president of corporate and product planning in the US said in May that it had actually only leased about 70 of the vehicles here. The 1,000-unit global goal by the end of 2015 is almost certain not to be met. The Yonhap News Agency points to a lack of refueling infrastructure as a major problem in marketing the Tucson Fuel Cell. There are 11 hydrogen stations in all of South Korea, and just of them are in Seoul. The situation isn't much better in the US with around 10 of them open to the public, mostly in California. In Korea, cost is also an issue because even the recently reduced price of 85 million won (76,170) is high and comes without government subsidies.

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.