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2016 Hyundai Sonata Hybrid, PHEV gets conservative new look, more range

The plug-in hybrid middle ground between the 2015 Toyota Prius Plug-In (11 miles of EV range) and the 2016 Chevrolet Volt (50 miles) has long been the Ford domain. The Blue Oval has two plug-in hybrids with 20 miles of all-electric range, its 2015 Fusion and C-Max Energi Plug-in Hybrids. Entering this fray later this year will be the 2016 Hyundai Sonata Plug-In Hybrid, which will arrive with 22 miles of EV range and 93 MPGe. Hyundai made that announcement at the Detroit Auto Show this morning, saying that 22 miles is "farther than any other midsize PHEV sedan." Those zero-emission miles will come from a 9.8-kWh lithium polymer battery and a 50-kW electric motor. Once the pack runs out, Hyundai expects the PHEV to get 40 mpg combined (as well as 38 mpg city and 43 mpg highway) thanks to the gas-powered heart of the powertrain: a 154-horsepower, 2.0-liter Nu GDI four-cylinder engine that puts out 140 pound-feet of torque. When combined with the motor, the total system output is 202 horsepower. Hyundai is also showing off a non-plug Sonata Hybrid, which is expected to get a 10-percent fuel economy boost. The current version gets 38 mpg, combined, so that hints at around 42 mpg on the sticker when the car arrives in dealerships. The plugless model has to make due with a 51-hp, 38-kW electric motor that offers 151 pound-feet of torque and a net power rating of 193 horsepower. The two new Sonata Hybrid models have their own, more aerodynamic front and rear fascias as well as "purposefully unique wheels" that help drop the drag coefficient to just 0.24. The PHEV has a unique grille and a charge port on the front driver's side. Both models will arrive in dealerships later this year. Featured Gallery 2016 Hyundai Sonata Plug In Hybrid View 12 Photos Green Detroit Auto Show Hyundai Fuel Efficiency Hybrid Sedan

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai offers three free years of Blue Link safety tech [w/videos]

As of now, the Assurance Connected Care service that Hyundai introduced at the New York Auto Show with the 2014 Genesis sedan is complimentary for three years on any vehicle equipped with the company's Blue Link telematic systems. It's the third service package to join the Blue Link suite, after Essentials and Guidance.
Assurance Connected Car provides owners with monthly vehicle reports, maintenance alerts, notification of diagnostic trouble codes and safety features like SOS emergency assistance and automatic collision notification sent to Blue Link agents. The service can also be transferred to new owners within the three-year timeframe. Owners who already have Blue Link can add Assurance Connected Care "at a reduced price," but Hyundai hasn't said what that price is yet.
There's a press release below with more details and four commercials to show you just what you could be missing out on.