2013 Hyundai Sonata Se Sedan 4-door 2.4l on 2040-cars

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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Zipcar adds roof racks for nature loving urbanites

Hauling a bicycle, surfboard, snowboard, or a pair of skis can be a pain. Their size makes them awkward to carry, and a good roof rack can be expensive and cumbersome to install. If a thief decides that they need the rack (or what's on it) more than you, you're looking at a loss of several hundred dollars, or at the very least damage to your car a comprehensive insurance claim. Ask me how I know. Zipcar has the solution. The car sharing company has teamed up with rack and cargo manufacturer Yakima to supply roof rack equipped rentals in 17 North American markets. In the US, Zipcar customers will have the option between a Subaru Impreza or a Subaru XV Crosstrek equipped with a Yakima roof rack. Canadian customers can rent a Hyundai Elantra. Fine choices, but it seems like a missed opportunity to revive the old Volkswagen Jetta Trek edition. The Yakima mounts on the cars are adjustable and can hold two bikes, six skis or four snowboards, or two surfboards or paddleboards. Rates, as always, vary based on use. This isn't the first time Zipcar has offered Yakima bike racks for their vehicles for those outdoor enthusiasts that choose to live car free. Back in 2011, the company outfitted a number of vehicles in its New York City fleet with complimentary racks and New York State park passes. Related Video: News Source: Zipcar Green Hyundai Subaru Transportation Alternatives ridesharing zipcar

South Korea firms up fuel economy regs following Hyundai/Kia debacle

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models - some by several miles per gallon, including the Soul subcompact above - and compensating owners in the US and Canada for the reduction.
The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.
These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.