2013 Hyundai Sonata Se on 2040-cars

Auto blog

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Hyundai patenting speed bump detection

Often patents are more about solving a small, annoying problem than really taking on the big issues. Take Hyundai's recent filing for a system to detect speed bumps, for example. Other than teens with a fresh license and ground-scraping supercar drivers, no one really sees spotting these traffic-slowing devices as the bane of their existence. However, the Korean automaker is out to make driving just a little more convenient for everyone with this tech. The Hyundai patent combines several pieces of currently available technology in a new way. GPS, a camera, and multiple sensors identify an oncoming speed bump, and they then measure its height, width, and curvature. With that info, the software calculates the appropriate speed to drive over the hump. If drivers are going too fast, then a warning message tells them to slow down. The patent is a straightforward solution to a problem that doesn't seem to really exist for many drivers. However, while Hyundai makes no mention of this in the documents, this tech could be extremely useful for applications in autonomous vehicles. All the system would need is the additional ability to slow itself automatically, and the driverless car could potentially handle a speed bump just as well as a human.

How the Blue Link Apple Watch app talks to Hyundai Sonata PHEV

Getting all of our electronic gadgets to talk to each other is the technologist utopia normally called the Internet of Things. Cars are no strangers to this new Internet and that means that your smartphone is getting more and more chatty with any number of vehicles, especially plug-in vehicles. The new 2016 Hyundai Sonata Plug-In Hybrid is the latest that can communicate with your phone, and it also has a new-found ability to talk to smart watches. We talked with Hyundai's manager of connected care publicity, Miles Johnson, about the new features in the Apple Watch app during out recent test drive of the Sonata PHEV. To be honest, there's nothing groundbreaking in the new Blue Link Apple Watch app except that it works on your wrist instead of your palm – you can see the state of charge and be guided to your car in a crowded parking lot – but we're still in favor of anything that makes electric vehicles seem one step ahead of your non-connected ride. You can get an up-close and personal look at the new app's capabilities in the video above and read our first drive of the PHEV and the standard hybrid here.