2013 Hyundai Sonata Limited on 2040-cars

Auto blog

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Automakers teaming with Google to bring Android to cars this year

Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.
Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.
For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.

Hyundai testing more variants of top-secret commercial van

The commercial van market in the US is exploding with new products at the moment, with entries from Ford, Ram, Nissan and others. And we are seeing images (again) of Hyundai testing its own van in Europe, as well, though it's not known whether the model will make it to the US. While the company has offered work vehicles overseas in the past, this one appears to be a direct competitor to European vehicles with large bodies and tiny wheels like the Ford Transit and Mercedes-Benz Sprinter.
The latest images show off not just the standard commercial van but also the pickup version, and interior for the first time. According to our spy shooters, Hyundai did not want people to see the inside of the test vehicle, reaching out specifically in an attempt to secure the pictures you see here. It's hard to say what's worth being so secretive about, but that big infotainment screen certainly looks like a nice addition. We still aren't sure whether the Korean company has opted for front- or rear-wheel drive for the model, but the gearshift suggests that it's using a six-speed manual transmission.
The pickup truck version has a cab that looks just like the standard van. Testing this variant suggests that Hyundai is addressing the need for multiple body configurations in the commercial space.