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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Electric Hyundai Kona crossover to have Bolt-beating 292-mile range

An all-electric Hyundai Kona will be revealed at the Geneva Motor Show next month, but we already know a few intriguing details about the electric version of the subcompact SUV we've had a brief chance to drive. According to Hyundai's press release, the Kona EV will be available with two powertrain choices, including "one of the most powerful electric engines on the market with a class-leading range of almost 470 kilometers." That would be 292 miles. That's using the WLTP standard, or Worldwide harmonized Light vehicles Test Procedures, which currently lists the Chevrolet Bolt as achieving 240 miles of range (versus 238 with the EPA). In other words, the electric Kona could be the new non-Tesla range king — the Model 3 Long-Range model is rated at an EPA-estimated 310 miles, and the Model S 100D is at 335. By comparison, the Hyundai Ioniq Electric is rated at only 124 miles. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It is important to note, however, that this release was from Hyundai of Europe, so we cannot confirm that we'll be getting an electric Kona in the United States. Given those potential range figures and the popularity of SUVs, it would be surprising if we didn't. We'll know more when more details are announced Feb. 27 ahead of its Geneva unveil the following week. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Geneva Motor Show Hyundai Crossover SUV Electric Future Vehicles 2018 Geneva Motor Show hyundai kona

Hyundai could eventually get a bespoke N performance model

Hyundai's N Performance division seems to have a few tricks up its proverbial sleeve, with a performance version of the Tucson crossover reportedly under development and the sub-brand toying with a 247-horsepower version of the Kona. Now comes word that N could eventually develop its own standalone performance model. N Performance division boss Albert Biermann tells Top Gear he's enjoying far more freedom to develop hot cars than he did at his former employer, BMW. And that includes the possibility of a bespoke N model that isn't based on an existing, hotted-up nameplate. Biermann tells Top Gear, "We have been working on this. Like the Racing Midship, which we've done three versions of. We are still working on these cars, trying different things. Maybe someday we will have such a car. There is no decision yet, but it could happen." The Racing Midship is the full name of the mid-engine RM concepts Hyundai has developed as both the Veloster RM and RM15, both based on the Veloster hatchback. The latter was built around an aluminum space frame and fitted with carbon fiber panels, with a 2.0-liter turbocharged four-cylinder doing 296 horsepower. Biermann says a bespoke N sports car is likely a ways off, however, saying Hyundai needs to give its dealer network time to get accustomed to the idea of performance cars. His team also works on products by stablemates Kia and Genesis, so it's possible we could see performance versions make their way into those brands as well. For now, the 271-horsepower i30 N, which isn't sold here in the U.S., is the first N model, with the 275-hp Veloster N hitting dealerships late in 2018. Spy shots also captured a heavily camouflaged i30 N fastback earlier this year. Then there are the Tucson N and the Kona N mule prototype to show to Hyundai brass for possible production. So it sounds like it's going to be fun to watch this performance sub-brand unfurl its wings. Related Video: News Source: Top GearImage Credit: Drew Phillips Hyundai Hatchback Performance Hyundai N hyundai veloster n albert biermann hyundai i30 n