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Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

Korea's sport compact | 2017 Hyundai Elantra Sport First Drive

When we drove the then all-new 2017 Hyundai Elantra earlier this year, we came away impressed but slightly bored. There is nothing fundamentally flawed with the compact sedan, but there also is nothing about the car that gets our blood pumping. The new Elantra is an affordable and reasonably well-equipped people mover. It's an improvement over its predecessor, but the driving experience leaves us indifferent. Hyundai was aware of this from the outset. The product plan includes the Sport model you see here, intended to inject some life into what is otherwise a rather milquetoast car. On paper, everything looks good and all of the right boxes are checked, including more power and a tighter suspension. Hyundai was clear that this is far more than just an appearance package like the previous generation's Sport trim. As such, the new Elantra Sport is fitted with a 201-horsepower, 1.6-liter turbocharged engine mated to either a six-speed manual or a seven-speed dual clutch automatic. A revised suspension replaces the standard torsion-beam rear axle with a fully independent multi-link rear setup, paired with bigger brakes, wheels, and tires. Other accoutrements, like sport seats and a flat-bottomed steering wheel, are also included. Check, check, check. The Elantra Sport with a manual transmission starts at $21,650 before destination and, sitting just below the top-of-the-range Limited model, comes very well equipped for the price. Heated leather seats are standard, as are HID headlights, keyless entry and ignition, and a seven-inch touchscreen display with Apple CarPlay and Android Auto. That's a lot of equipment for a car in this size and price range. The only option on both the manual and paddle-shifted DCT model (that one starts at $22,750) is the $2,400 Premium Package. It adds an extra inch to the display, navigation, an eight-speaker Infinity sound system, Hyundai's Blue Link connectivity, a sunroof, blind-spot monitoring, rear cross-traffic alert, dual automatic climate control with an auto defogger, and an auto-dimming rearview mirror with HomeLink and a compass. Lots of checks in lots of boxes at a reasonable price point and a long warranty has been Hyundai's modus operandi for a while now, and that's fine for most of its models. It's the case with the non-Sport Elantra, which is packed with features but otherwise makes us shrug. The Sport may not be a revolution, but it is a lot of fun to drive.