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The world's first fuel cell car sharing program launches in Germany

As EVs become increasingly mainstream, they seem to have found a natural home in carsharing services. BlueIndy has left its mark on Indianapolis, Ford has been testing its own EV sharing programs, Japan and China have seen their share of programs pop up, electric carsharing is helping low-income neighborhoods in Los Angeles, and more models continue to emerge. On the flip side, Car2go made news recently when it pulled EVs from its fleet in San Diego. Absent from the carsharing scene, though, have been hydrogen fuel cell vehicles. But even that is changing. In Munich, Germany, industrial gases company (think hydrogen) Linde has launched BeeZero, a carsharing service comprised completely of fuel cell vehicles. The fleet is made up of Hyundai Tucson Fuel Cell crossovers (called the ix35 Fuel Cell in Europe). It's the first hydrogen-powered carsharing service in the world, and Bavaria just happens to be a hub for hydrogen research and technology. Beezero, a new subsidiary of Linde, begins public service this summer with a fleet of 50 Tucson Fuel Cells. It offers users on-demand access to zero-emissions driving, but without the range limitations of battery electric vehicles. These H2-powered Hyundais can travel over 370 miles on a single tank, offering more flexibility to travel to the surrounding areas. If users want to visit the nearby lakes or mountains, they'll also have room to cart their gear with them. Drivers will be able to reserve a car online or through a smartphone app, and vehicles will be available in various zones in and around the city of Munich. As for the hydrogen used to fuel the fleet, Linde creates it from sustainable sources, promising carbon-neutral voyages. While the public gets access to hydrogen-powered mobility, Linde gets to learn from the experience. "We expect to gain valuable information from day-to-day fleet operations which we will use to further develop our hydrogen technologies and to help expand the hydrogen infrastructure," says Linde Executive Board member Dr. Christian Bruch. "BeeZero synergises two mobility trends that are gaining a lot of ground at the moment – car sharing and zero emissions – and will bring the benefits of fuel cell technology to a wider group of potential users." Read more in the press release below.

Ex-Hyundai CEO Krafcik joins TrueCar board amidst IPO plans

Former Hyundai Motor America CEO John Krafcik has had a tumultuous year. Last June, he won the Automotive Executive of the Year from DNV Business Assurance. Then in December, he suddenly announced he was stepping down from his leadership role at the Korean automaker on January 1, with some suggesting it was because the company's sales growth was too far below forecasts. Now, it looks like the exec has landed a new role on the board of directors of online car shopping website TrueCar.
According to The Wall Street Journal, Krafcik's role will be to build relationships with automakers and dealers, but the job at TrueCar won't be full time. Since leaving Hyundai, Krafcik has also been doing consulting work in Silicon Valley. "It's helped me understand what I might want to do, full, full time. I am just taking things at the appropriate pace," he said to the Journal.
Krafcik, who is widely considered one of the industry's top executives, took the helm at Hyundai America in 2008 and led it to an increase in sales and market share. He was with the company when it won North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively.

Who can really claim first mass-produced fuel cell vehicle delivery in US?

Last month, Hyundai said that the initial deliveries of the Tucson Fuel Cell vehicles in California meant that, "For the first time, retail consumers can now put a mass-produced, federally-certified hydrogen fuel cell vehicle in their driveways." But try telling that to Jon Spallino. In 2005, Honda leased a hydrogen fuel cell FCX, a small hatchback, to the Spallino family (as far as we know, he parked it in his driveway). The company did the same thing again in 2008 with the FCX Clarity, a sleek new design based on the FCX Concept, and others signed for the H2 ride as well, including celebrities. No matter how you slice it, Honda has been in the fuel cell delivery market for almost a decade now. Just look at this. Or this. Or this. Oh, and other automakers (General Motors in Project Driveway in 2006 and Mercdes-Benz with the F-Cell in 2010, for example) have delivered fuel cell vehicles in the US as part of short-term test programs. But let's get back to Hyundai's claim. There's little question that the first delivery of a "fuel cell vehicle for the US market" has already taken place (and they were federally certified, too), which means that the debate revolves around the definition of mass-produced and whether "mass production" is about a number or about the process? Let's investigate below. First, lets review Honda's bona fides. We can start with the official version of Honda's fuel cell history, which is missing the pertinent detail that Honda build the Clarity on a dedicated assembly line and established a small network of three dealerships to lease the FCX Clarity in 2008. All of the FCX Clarity vehicles in customer hands in the US were leased through these dealerships. Sure, Honda started with hand-built stacks in its hydrogen vehicles, but went to automated control of some parts and components with series production. "It is good to see others doing today what we've been doing since 2008" – Steve Ellis, Honda Or, as Honda's Steve Elllis put it to AutoblogGreen regarding Hyundai's fuel cell deliveries: "This was exactly as prescribed by the creation of the California Fuel Cell Partnership. It's the very essence of 'co-op-itition.' We at Honda, as do many others, continue to push forward on many technologies, both the battery and the fuel cell. And society is the beneficiary." Then he added, "It is good to see others doing today what we've been doing since 2008." Now, how does Hyundai compare?