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Hyundai HCD-15 Santa Cruz might be the compact pickup we've been waiting for

The recent pickup truck renaissance and the dominance of the crossover has not been a great thing for car-heavy brands like Hyundai. That doesn't mean the Korean manufacturer is sitting on its hands, though, as it's taken the 2015 Detroit Auto Show to introduce the Hyundai HCD-15 Concept, also known as the Santa Cruz. The handsome trucklet heralds an eventual production model, and while the overall styling is likely to be softened by the time a sellable model arrives, there are a number of features present on this design-only concept that give us hints about the future Santa Cruz. Rear-hinged half-doors grant access to the back seats, while the cabin itself can seat five people without much shoehorning. The cargo area, while quite compact at first glance, can easily be expanded to space Hyundai describes as "similar to a mid-size pickup." Aesthetically, we're fans of the Santa Cruz's styling, which is more brutish than "fluidic sculpture 2.," without appearing brash. The hexagonal grille, upright front fascia, and fast C-pillar are all very nice touches, although the rear tailgate does appear somewhat awkward. The Santa Cruz's theoretical powertrain (it never moved while on stage, and it lacked a real interior) features at its heart a 2.-liter turbodiesel four-cylinder. With 190 horsepower, 300 pound-feet of torque and HTRAC all-wheel drive, we can only hope that Hyundai's powertrain claims see the light of day. Take a look at our full gallery of live images from the floor of the 2015 North American International Auto Show, and then head below for Hyundai's official statement on its latest concept truck. Hyundai's Fresh Take on the Sport Truck Concept Appeals to Trending "Urban Adventurer" Millennial Lifestyles Appeal of a Modern CUV with the Incremental Utility of an Expanding Truck Bed DETROIT, Jan. 12, 2015 – Today, Hyundai revealed its innovative Santa Cruz Crossover Truck Concept at the North American International Auto Show in Detroit. This fresh concept reflects a completely new interpretation of truck utility for a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers. "The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call 'Urban Adventurers'," said Mark Dipko, director, corporate planning, Hyundai Motor America.

Hyundai ranks highest in Total Value Awards with Equus leading all cars

Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
For the first time, Hyundai was ranked as the leading brand for Total Value, while its Equus luxury sedan scored both the highest overall score and took the crown in the luxury segment. Other Hyundai winners included the Sonata (tied with Fusion), Genesis Coupe and Elantra.
Ford scored quite well, too, taking the segment titles with the Fiesta Sedan (which tied with Elantra), Fusion, Focus Hatchback, Taurus (tied with Dodge Charger), Explorer and Lincoln Navigator. General Motors' cars and trucks managed to capture eight segments, while Toyota topped six areas.

Next Hyundai Elantra to debut at LA Auto Show

The next-generation Hyundai Elantra will debut at the 2015 Los Angeles Auto Show, a company spokesperson confirmed to Autoblog. This comes just two years after Hyundai revealed the refreshed 2014 Elantra, pictured above, at the 2013 LA show. This will be an all-new Elantra, and while we don't have any more details as of this writing, we might have already seen the new sedan in leaked, Korean-spec form. Just last month, Indian Autos Blog posted this photo of what's said to be the 2016 Elantra, scheduled to make its debut in South Korea in the near future. And since Hyundai has a habit of debuting its new cars in Korea before bringing them to the US, there's a chance this new sedan might be destined for our shores. Of course, that's all speculation at this point. We'll know more later this year, likely before the new Elantra's official unveiling in Los Angeles this November.