2012 Hyundai Sonata Hybrid on 2040-cars

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Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

370-hp Veloster by Fox Marketing rounds out Hyundai's SEMA lineup

Hyundai is certainly bringing the horsepower wars to Las Vegas next month. We already know that its SEMA lineup includes a 1,000-horsepower Genesis Coupe, but now the company has announced that it is teaming up with Fox Marketing to create a 370-hp Veloster Turbo.
Keeping the Turbo's 1.6-liter engine, this show car gets an extra 169 hp by adding a bigger turbo and intercooler, cat-back exhaust and nitrous and methanol injection... oh, and the engine runs on 101-octane racing fuel. The brakes have been upgraded with six-piston calipers and bigger rotors, while the suspension now includes adjustable coil-overs. And since this is SEMA, this Veloster Turbo gets the requisite flashy exterior styling.
Scroll down for the full press release, but we'll have some better shots of this Veloster in just a few weeks.

2013 Hyundai i10 gets Frankfurt showing, official engine lineup [w/videos]

Hyundai strutted its tiny but fashionable i10 onto the Frankfurt floor today, showing off the new, second-generation city car to the assembled media. The i10 was originally unveiled in August, although at the time, we didn't have much info on powertrains or other items.
Europe, where the i10 will be sold, gets a pair of gas-powered engines from Hyundai's Kappa family, displacing 998cc and 1.25 liters, respectively. The smaller, three-cylinder engine is limited to just 65 horsepower and 69 pound-feet of torque. It's also available with an LPG option, which adds one hp at the cost of three lb-ft of torque. Opt for the 1.25-liter, four-cylinder mill and you'll get a positively reckless 85 horsepower and 88 pound-feet of torque. Both engines are available with the driver's choice of a five-speed stick or a four-speed automatic.
Lack of thrust aside, can we all agree that the i10 is a sharp looking city car? It's compact dimensions belie a reasonable amount of cabin space, all in a wrapper of the stylish, fluid lines that Hyundai is known for. We'd argue it looks even better in these pictures than it did the first time we saw it. Hop up top for our live images from Frankfurt, or scroll down to the bottom for an official press release and images from Hyundai. The company's European arm as also assembled quite a number of Q&A style videos about the new car, for your edification.