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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Jaguar I-Pace vs. Tesla Model 3 and other EVs: How they compare on paper

The 200-mile club of electric vehicles is really growing. The most recent member is the Jaguar I-Pace, the company's first pure EV. It promises luxury, performance, style, and most important, good range. Nearly as recent is the Hyundai Kona EV, and while it doesn't promise luxury or performance like the Jaguar (it's also smaller), it does pack impressive range. With the introduction of both of these electric cars, we thought we would see how they compare against each other, and the other two big names in high-capacity electric cars: the Chevy Bolt EV and the Tesla Model 3. This isn't intended to be a direct, apples-to-apples comparison, as the four are quite different. If anything, they break into two groups: bigger and more luxurious, and smaller and less expensive. Then again, the number of vehicles with this electric range is small and comparisons to EV's with less range wouldn't be too kind to the other guys. If you want to learn more about these EVs, and compare them with other cars, be sure to check out our Car Finder and comparison tools. Horsepower and torque There is one clear winner here, and that's the Jaguar I-Pace. It packs a whopping 394 horsepower and 512 pound-feet of torque. That comes through a pair of electric motors (one at the front, another at the rear) that provide the Jag with all-wheel drive, the only one of these vehicles to offer it (at the moment). Altogether, it allows the I-Pace to have the best 0-60 mph time of 4.5 seconds. At the other end of the spectrum is the Hyundai Kona EV. It's front-drive, like the Bolt EV, and has effectively the same amount of horsepower as the Chevy at 201 horsepower, but its 0-60-mph time is almost a second slower. And the low-range version of the Kona, excluded because it doesn't go more than 200 miles between charges, is slower still. The Tesla Model 3 is the only vehicle with rear-wheel drive, and with a 0-60 mph of 5.1 seconds for the Long Range model, it is still very quick. Range and energy use Frequently, the all-consuming question with electric cars is, "How far can I go on a charge?" And to go the farthest, you need the long-range Tesla Model 3. It can go 310 miles. It has the added advantage of being able to use the network of Tesla Supercharger stations, though they are pay-per-use with the Model 3. Even the lower capacity Model 3, with just 220 miles of range, can use these stations.

Hyundai sketches Ioniq ahead of debut this month

Hyundai has an altogether new model coming soon. It's called the Ioniq, and it'll be a dedicated electrified vehicle with a choice of three powertrain options. The automaker is set to take the wraps off later this month in Korea, but before it does, it's giving us another advance look at the design. As we've seen from previous teasers and spy shots, the Ioniq is slated to blend elements from Hyundai's own design language with a form that ought to closely resemble, in abstract at least, those of rivals like the Chevy Volt and Toyota Prius. That means an aerodynamic shape ending with a high tail to get the most out of its powertrain. The interior promises to be both futuristic and comfortable. Underneath it all is a new platform developed specifically for the Ioniq and three levels of electrification. There'll be a gasoline-electric hybrid version, a plug-in hybrid, and a full EV. We should get out first look up close at the Ioniq at the Geneva Motor Show and New York Auto Show in March, following its reveal in Korea within weeks from now. But even before it's unveiled, Hyundai is already taking pre-orders in certain markets. HYUNDAI MOTOR REVEALS INTERIOR AND EXTERIOR RENDERINGS OF NEW IONIQ - New renderings reveal further innovations for the alternatively fueled IONIQ - Cutting-edge technology delivers class-leading aerodynamics and fuel efficiency - IONIQ introduces unique new vehicle design with three responsive powertrains - Pre-orders now being accepted in domestic market for the IONIQ, released later in 2016 January 5, 2016 – Hyundai Motor has revealed further details of the new IONIQ ahead of its launch in Korea later this month. The innovative alternative-fuel compact vehicle, now available for pre-order in selected markets, is the first-ever car to offer a choice of three efficient and ultra-low emission powertrain options in one body type. The latest interior and exterior renderings reveal more of the IONIQ's eco-friendly credentials, with its advanced powertrain technology central to Hyundai Motor's aim for the world's best hybrid fuel-efficiency. The newly-developed platform, available with full electric, plug-in petrol / electric hybrid, or petrol / electric hybrid powertrains, also delivers a fun and responsive driving experience to match the emotional appeal of the car'seye-catching lines. The exterior of the IONIQ features a distinguished, cutting-edge aerodynamic design.