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South Korea firms up fuel economy regs following Hyundai/Kia debacle

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models - some by several miles per gallon, including the Soul subcompact above - and compensating owners in the US and Canada for the reduction.
The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.
These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.

2013 Hyundai Sonata Hybrid gets bigger, better battery pack, lower MSRP

Just yesterday, we told you how Hyundai's 2013 Sonata Hybrid was late out of the gate (along with its mechanical twin, the Kia Optima Hybrid), with growing speculation suggesting that the company was revisiting its gas-electric sedan with an eye toward improving its efficiency.
Well, today Hyundai has released official details, and that's exactly what's happened. Sporting a larger starter generator, a higher output electric motor and a more potent 47 kW lithium polymer battery, the 2013 Sonata hybrid is more efficient than before. The revised hardware helps the sedan jump two miles per gallon combined over its 2012 predecessor. That pushes the 2013 Sonata Hybrid to 36 mpg city, 40 mpg highway and 38 mpg combined. Engineers also tweaked the machine's software, with revised driving pattern detection and engine on/off logic.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.