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2019 Hyundai Nexo First Drive Review | Promise for fuel cells

According to the Kardashev scale of measuring advanced civilizations, a Type I civilization is able to harness all the power available on its home planet, including solar, wind and geothermal. A Type II civilization harnesses all the power generated by its sun. A Type III civilization harnesses all the energy of its home galaxy. Humanity, as physicist Michio Kaku is fond of saying, is a Type 0: We derive all our energy from burning dead plants and animals. And humanity being what it is, we still prefer crossovers by a vast margin. Fine, says Hyundai. We'll give you what you want, but we're going to nudge you toward Type I in the process. For 2019, the Korean automaker is launching a double-pronged attack on the internal-combustion engine with a pair of crossovers — a pure-electric version of the Kona and the hydrogen-powered Nexo. Hyundai is taking this approach because it believes electric and hydrogen fuel cell vehicles actually serve two different purposes. According to Dr. BoKi Hong of the company's fuel cell R&D division, the future won't see a one-solution-fits-all revolution in post-internal-combustion-engine (ICE) propulsion. Smaller vehicles — cars, motorcycles, Bird scooters — will be able to run solely on electricity, but Dr. Hong says that larger vehicles — cargo trucks, buses — will be powered by hydrogen fuel cells. The reason? Scalability. The larger the vehicle, the less sense it makes to equip it with a battery pack. Weight, cost and refueling time all increase along with the size of the conveyance. The longer the distance they have to travel — think cargo haulers or cross-country buses — the less sense it makes to use a battery electric vehicle (BEV). Hydrogen, on the other hand, offers a much more efficient way of storing and transporting energy. A fuel cell drivetrain can be scaled up to fit larger vehicles, but it doesn't require the same proportion of material as a battery. Plus, filling up your hydrogen tanks is as quick as a gasoline top-off, an advantage for long-distance haulers. Hyundai believes there's room for fuel cell vehicle (FCV) passenger cars as well, and the Nexo is Hyundai's latest take on a hydrogen car. Its first was introduced in 2000, based on a Santa Fe. That was followed in 2013 by a Tucson-based FCV. Unlike those, the Nexo arrives on an all-new platform not shared with an existing ICE-powered car. As it did with the Kona EV, Hyundai is offering a crossover in a segment where one doesn't really exist.

Hyundai NA CEO Krafcik awarded Automotive Executive of the Year

Hyundai North America CEO John Krafcik is this year's Automotive Executive of the Year. DVN Business Assurance presents the award each year, and this year, Robert Djurovic, executive director of the award program, said Krafcik won the nod because he "reshaped the way Hyundai approaches the market with consumer focus, compelling design and enduring value." While speaking at the award ceremony, Krafcik said that he was humbled by the recognition and that he accepted the accolade on behalf of Hyundai team members, dealers and suppliers.
Krafcik joined Hyundai in 2004 as the vice president of product development and took on duties as chief executive in 2008. Since then, the automaker has seen a flurry of new products and a substantial jump in market share. His efforts have also helmed Hyundai to two North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively. Krafcik also helped Hyundai navigate through the company's fuel economy debacle that began late last year, in which the automaker admitted it overstated the efficiency ratings of many of its automobiles.
The Automotive Executive of the Year Award has been recognizing industry leaders since 1964. You can read the full press release below for more information.

Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad