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Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury

Hyundai returns to spark-compression engines with $5 million grant

Ed note: This version adds comment from a Hyundai spokeswoman. Hyundai said Monday it has won a grant worth $4.95 million from the U.S. Department of Energy to support research and development for an advanced, mixed-mode gasoline spark-compression engine, meaning the Korean automaker appears to be back at it in its quest to develop a fuel-efficient, low-emissions gasoline compression engine that can catch the likes of Mazda's Skyactiv-X. Hyundai says the three-year grant will leverage existing work with advanced valve train and previous DOE-funded technologies. Hyundai previously was working on its own HCCI — short for homogeneous charge compression ignition — project, developing a Gasoline Direct-Injection Compression engine with help from Delphi that used supercharging and turbocharging, a high compression ratio and fully variable valve train. But it has never come to fruition, reportedly due in large part to added costs. Hyundai spokeswoman Michele Tinson said the grant will support a new project for the automaker. "It's a departure from the past efforts forging a new direction forward for Hyundai where the fuel and engine combustion modes can be optimized to meet new targets," she said. Tinson said the GDCI project is completing its third round of DOE funding. Hyundai in December said it plans to release 38 environmentally friendly vehicles along with its affiliate Kia, and using a variety of technologies, by 2025. Hyundai alone will account for 18 of them. The aim is to use the spark-compression engines for conventional gasoline-powered vehicles, plug-in hybrids and mild hybrids. "The opportunity to explore mixed-mode engine technology through the DOE's grant signifies Hyundai's commitment to advanced research technology and compression engines," John Juriga, director of powertrain technologies at Hyundai America's Technical Center near Ann Arbor, Mich., said in a statement. "The co-operative research project along with Michigan Technological University and Phillips 66 signifies the importance in developing fuel and engine innovations that work together for optimal vehicle performance and leading fuel economy ratings." Mazda's Skyactiv-X compression-ignition engine uses Spark Controlled Compression Ignition to achieve diesel-like gains in fuel economy — about 20 to 30 percent higher than its current gasoline engines — and lower emissions from regular gasoline. It's said to debut in late 2019. Related Video:

2017 Genesis G90 First Drive

The Genesis G90, new flagship of a new brand, makes me think of Shakespeare. Specifically, the tragedy of Troilus and Cressida, one of the Bard's more obscure and difficult works. But not because that play has much to do with the G90, but because that oft-forgotten work lent the Toyota Cressida, itself an obscure thing, its name. We're playing six degrees of Kevin Bacon with old playwrights and forgotten Toyota sedans because the luxurious Toyota Cressida directly paved the way for the Lexus LS400 to emerge a few years later. Since Lexus was the most phenomenal success to emerge from the late 1980s Japanese luxury brand movement, what better template for success? Genesis's Cressida was the Hyundai Equus. Both were uniquely badged, both sat slightly apart from a much less luxurious lineup. Both were not quite translated to American tastes, attempting to pass off indigenous flavors as export bonuses. The Cressida was pinched and cramped within, and frosted with gimmicky electronics; the Equus was tailor-made to a Korean businessperson's tastes. Both tested the waters and proved to product planners that there was room for a luxury brand. Lose the battle, win the war. Don't tell that to Troilus, though. Genesis won't quit with the G90. They're planning six vehicles by 2020, and the G80 (the old Hyundai Genesis sedan) is going on sale in September. A smaller G70 sedan will follow up later on. We expect an all-wheel drive coupe (or coupeish four-door) to replace the unloved Genesis Coupe, which should be significantly more upscale and luxurious to compete with the German brands. If it looks anything like the Vision G coupe concept from 2015, that won't be hard. Erwin Raphael, brand manager in the US for Genesis, tells us that a small SUV built on the G70 platform and a mid-sized one built on the G80 platform will follow (and in this SUV-crazy market, can't come soon enough). The slide below, provided by Genesis, shows the way forward. Genesis will craft its luxury brand not only with product, but also with a few customer service pillars that are worth a mention. Genesis expects most of their cars will be leased, and so they include a bunch of perks crafted to a typical lease period, like free service. On top of that, all Genesis dealers will offer a valet-style service to pick up your car for maintenance while dropping off a loaner. Other brands and dealerships do this piecemeal, but it will be a brand-wide pillar for Genesis.