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Hyundai to unveil hydrogen fuel cell semi truck

Small interconnected hexagons surround the lit-up badge on the nose of Hyundai's new semi-truck. Though some might see the angular lines as part of a simple grille design, Hyundai portrays it as a scientific symbol of what the truck is all about. The teaser above is the first look at the company's newest fuel cell electric vehicle. Hyundai has been experimenting with and producing fuel cell-powered products for years already. The Tuscon ( ix35 in other markets) is historic in that it's one of the only complete hydrogen vehicles to make it to market. The Nexo, which we had the chance to drive, is the company's first dedicated fuel cell platform, and a recent partnership with Audi demonstrates just how serious Hyundai is about the technology. The next step is applying it to commercial vehicles. While this is simply a teaser, the truck will officially debut at the IAA Commercial Vehicles show, which takes place from September 20 to 27 in Hanover, Germany. Hyundai held back on details, but the sketch does show the truck with numerous aerodynamic pieces, including a streamlined cabin, spokeless dish wheels, a spoiler and a "side protector" that runs alongside the truck and tucks the wheels underneath. At the event, Hyundai will announce official figures and specs on the truck. It is slated to hit the market in 2019, but as of now, it is expected to be in European markets only. Check back for updates soon. Related Video: News Source: Hyundai Green Misc. Auto Shows Hyundai Alternative Fuels Technology Emerging Technologies Truck Commercial Vehicles Electric Hydrogen Cars semi truck iaa

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

2018 Hyundai Kona is coming to the U.S.

The 2018 Hyundai Kona crossover is officially coming to the U.S. It’s HyundaiÂ’s first B-Segment crossover for the U.S. market. The Kona is scheduled to be at dealerships in the U.S. in early 2018. For more coverage of the 2017 LA Auto Show head over to https://www.autoblog.com/la-auto-show/ LA Auto Show Hyundai Autoblog Minute Videos Original Video 2017 LA Auto Show hyundai kona