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Hyundai delivers its first Tucson Fuel Cell to a California customer

With expected pomp and circumstance, but short of a marching band, Hyundai delivered its first Tucson Fuel Cell crossover to the Bush family in Southern California on Tuesday. Dave Zuchowski, president and chief executive officer of Hyundai Motor America, was on hand to officiate along with an array of other government officials, including California Air Resources Board chairman Mary Nichols. The automaker is touting the emissions-free vehicle as the "world's only mass-produced fuel cell vehicle" as it travels down the same assembly line as the other Tucson models - its production is scalable, based on demand.
The Tucson Fuel Cell replaces the standard model's 2.4-liter, four-cylinder, gasoline combustion engine with a 100-kW fuel cell stack, which sends power to a 100-kW (134 horsepower and 221 pound-feet of torque) electric motor driving the front wheels. A 24-kW battery pack, shared with the Hyundai Sonata Hybrid, is used for storage. The vehicle earns the customer a combined 50 MPGe, while earning the automaker up to $130,000 through California's ZEV credit system.
As the hydrogen refueling infrastructure is extremely underdeveloped, Hyundai will initially only offer the Tucson Fuel Cell on a lease program to customers in the Los Angeles/Orange County areas, where it has approved six stations with the 700-bar (WEH TK17 pistol-grip nozzle) pumps. The automaker has packaged the program with a $2,999 drive-off, with payments of $499 per month for 36 months. To nearly eliminate operating expenses, the automaker is throwing in "unlimited free hydrogen refueling" (keep in mind that the leasee is only contracted to 12,000 miles each year, so that will put a cap on how much free fuel flows from the pump) along with the company's At Your Service Valet Maintenance at no extra cost.

Hyundai sells its 10,000,000th Elantra

There aren't many nameplates that have sold over 10 million units in the history of the automotive industry. In fact there have only been ten, and now Hyundai has joined the list for the first time with the Elantra.
Launched 24 years ago, the Elantra has far and away been Hyundai's top selling model. Now in its fifth generation, the Elantra is sold as a coupe, sedan and wagon, and under the Avante name in its home market. It's one of the top selling cars in the world, and Hyundai has earned the right to crow that it has sold its 10,000,000 of them globally. That means that, on average, Hyundai has sold more than 45 new Elantras every hour of every day of every year since its introduction in 1990.
Other models in the 10 Million Club include the Toyota Corolla, Honda Civic, VW Beetle and Golf, and the Ford Model T and F-Series. The latter might still be considered the most impressive, selling over 34 million units - the vast majority in the US - to be America's top-selling vehicle for over 30 years running.

Who can really claim first mass-produced fuel cell vehicle delivery in US?

Last month, Hyundai said that the initial deliveries of the Tucson Fuel Cell vehicles in California meant that, "For the first time, retail consumers can now put a mass-produced, federally-certified hydrogen fuel cell vehicle in their driveways." But try telling that to Jon Spallino. In 2005, Honda leased a hydrogen fuel cell FCX, a small hatchback, to the Spallino family (as far as we know, he parked it in his driveway). The company did the same thing again in 2008 with the FCX Clarity, a sleek new design based on the FCX Concept, and others signed for the H2 ride as well, including celebrities. No matter how you slice it, Honda has been in the fuel cell delivery market for almost a decade now. Just look at this. Or this. Or this. Oh, and other automakers (General Motors in Project Driveway in 2006 and Mercdes-Benz with the F-Cell in 2010, for example) have delivered fuel cell vehicles in the US as part of short-term test programs. But let's get back to Hyundai's claim. There's little question that the first delivery of a "fuel cell vehicle for the US market" has already taken place (and they were federally certified, too), which means that the debate revolves around the definition of mass-produced and whether "mass production" is about a number or about the process? Let's investigate below. First, lets review Honda's bona fides. We can start with the official version of Honda's fuel cell history, which is missing the pertinent detail that Honda build the Clarity on a dedicated assembly line and established a small network of three dealerships to lease the FCX Clarity in 2008. All of the FCX Clarity vehicles in customer hands in the US were leased through these dealerships. Sure, Honda started with hand-built stacks in its hydrogen vehicles, but went to automated control of some parts and components with series production. "It is good to see others doing today what we've been doing since 2008" – Steve Ellis, Honda Or, as Honda's Steve Elllis put it to AutoblogGreen regarding Hyundai's fuel cell deliveries: "This was exactly as prescribed by the creation of the California Fuel Cell Partnership. It's the very essence of 'co-op-itition.' We at Honda, as do many others, continue to push forward on many technologies, both the battery and the fuel cell. And society is the beneficiary." Then he added, "It is good to see others doing today what we've been doing since 2008." Now, how does Hyundai compare?