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First 2015 Hyundai Sonata ad surfaces

The new Hyundai Sonata just made its debut at the 2014 New York Auto Show, but it's already begun making its slow march towards dealers, meaning it's about time we start seeing ads for the new family sedan on the TV and internet. This 62-second spot is one of the first.
The ad places a particular focus on styling, and what great design really is. There's also a glimpse at the super-cool gesture control that's baked into the Sonata's infotainment screen. We'll admit, we're pretty geeked to give this feature a full test once we finally drive the all-new sedan.
As for when that will be, with the car set for an arrival at dealers this summer, we're hoping to have a full write-up on the 2015 Sonata soon. Until then, scroll down for the full ad from Hyundai.

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Recharge Wrap-up: Hydrogen Hyundais and Tesla tax breaks

The 70 Hyundai Tucson Fuel Cells owned by customers in southern California have driven a cumulative 475,000 miles. "Over the past year, Hyundai's Tucson Fuel Cell owners are showing the world today that this technology represents the next generation of zero-emissions transportation," says Hyundai's Mike O'Brien. "Building momentum for fuel cell vehicles and their real-world applications, these customers are sharing their experiences of how the Tucson fits seamlessly into their daily lives." A new video from Hyundai shares the story of a year of ownership for one such customer. Dave Uselton took delivery of his Hyundai Tucson Fuel Cell in June of 2014. Other drivers' experiences have been shared in video on a dedicated website. See the video above, and read more in the press release below. The first of 200 fast charging stations as part of France's Corri-Door project are now operational. The Corri-Door project aims to have all 200 charging points installed by December 2015. The universal chargers can quick charge an electric vehicle to 80 percent in just 30 minutes. The first two are now online at the Bosgouet Nord (A13) and Tardenois Nord (A4) service stations. The chargers will be installed along major motorways throughout France at intervals of about 50 miles. Read more in the press release from Renault. California may give Tesla $15 million in tax cuts in exchange for jobs. After losing out on having the state be home to the Gigafactory, Governor Jerry Brown's GO-Biz agency is proposing the tax cuts in order for Tesla to buy equipment and property and create 4,400 jobs in California. In all, GO-Biz is proposing $49.5 million in tax relief to California companies in return for 11,000 new jobs. Last year, California lost out on the Gigafactory when Nevada offered $1.3 billion in tax breaks — an amount Governor Brown said would be unfair to taxpayers. Read more from CBS Sacramento.